social network Articles

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academ...

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid Puts Social Network Interactivity in Pre Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope …

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run …

How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring …

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android's expansion in the US smartphone market is continuing to grow as the three month comScore average, ending Febraury 2011, showed that 33% of smartphone users are using Android, up seven percent from 26% during the previous three months ended November 2010. This is …

Mid-Week Online Video News Reel March 30th

Mid Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little …

Canada Tops US in Average Time Spent with Online Video

Canada Tops US in Average Time Spent with Online Video

comScore put out their 2010 Canada Digital Year in Review report last week and I quickly rifled through the first 30 pages to get to the good stuff, video usage! It turns out that Canadians really dig online video. I wonder if there's a video …

The Online Video Weekly News Reel – Nothing Edition

The Online Video Weekly News Reel   Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 …

LeanIn Offers Up WhitePaper on Growing Streams and Audiences

LeanIn Offers Up WhitePaper on Growing Streams and Audiences

I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all …

Netflix Buys TV Series Rights, Jumps Into Content Creation Game

Netflix Buys TV Series Rights, Jumps Into Content Creation Game

Netflix has been doing pretty well for itself. They helped put brick-and-mortar video store chains into bankruptcy, and are the leading provider of paid TV and movie rentals–digital and physical. In the last year and a half, they've reportedly lowered their own costs to stream …

Leanin Sees Interest Rise With Awesome In-Video Facebook Social Integration

Leanin Sees Interest Rise With Awesome In Video Facebook Social Integration

LeanIn, which I have mentioned a few times in recent weeks, is seeing a rise in adoption of its service. What is LeanIn you ask? LeanIn is a revolutionary new way for viewers of TV and online video to interact with and discover content that …

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