Topic - Online Video & Social Media
Rounding The Social Media Learning Curve With YouTube
In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. Their need to successfully incorporate this “new world” into their business model is overshadowed only by the desire to speed the learning curve and avoid making mistakes which could otherwise be averted.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
The Air Force Is Reading Your Tweets, Watching Your YouTube Rants
A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole “Air Force One Flyover PR Disaster.”
You may remember that the Obama Administration decided to have the President’s plane do a flyover of New York City—you know, the city where giant airliners crashed into buildings a few years back and put everyone there forever on edge?—all for a photo op. They also had Air Force One trailed by a couple F-16s. Oh, and they decided not to give anyone any kind of advance warning of the event.
SES San Jose & ClickZ Video Events – Podcast Preview!
Listen to our podcast show where I interview Mark Robertson on ReelSEO’s media coverage of Search Engine Strategies San Jose 2009, and ClickZ’s Video and Social Media Strategies Forum, taking place August 11-13th. Mark will also be speaking at SES on Tuesday August 11th at 11:45-12:45 pm during the session titled, “The Next Wave for Online Video.” Listen as Mark and Grant riff about the state of online video for business today, and some of the recommended sessions and speakers that online video marketers should pay special attention to.
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Video vs Social Media, OR Why I Don’t Trust The Pew Study
You know, if I’m not careful, I’m going to rapidly turn into The Blogger Who Only Talks About Nalts. Of course, if he’d stop writing so many insightful articles related to the online video space, then maybe I’d be forced to go out and find something else to talk about. Until then… you should definitely throw Nalts’ RSS feed in your preferred reader.
A recent article, “Why Online Video Will ALWAYS Trump Social Media”, discusses a new study from Pew that says more people watch online video than use social media (62% compared to 46%).
ClickZ Social Media & Video Strategies Forum Coverage
ReelSEO is proud to be a media sponsor for this year’s ClickZ’s Social Media and Video Strategies forum at the Search Engine Strategies conference and expo in San Jose CA, happening next week on Tues, August 11th. But more than just sponsoring the event, we’ll be offering some valuable coverage both during and following the event. We hope to see you there.
Only 1/6th of Online Video Marketing is about Advertising
With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion? Advertising makes up only about 1/6th of the market for OV, of course there is a valid business case for dynamic ad insertion, but ads will only account for a fraction of the overall use of OV. The business use for OV consists of at least 6 elements: Advertising, Branding, Communication, eLearning / Training, Promotion and Social Media. Given this, innovative marketers are creatively experimenting with OV as a platform for influential storytelling, as opposed to simply a vehicle for ad insertion. Today’s marketing mix is getting turned upside down through the power of online video and successful brands and organizations are being built with online video playing a prominent role in the digital marketing mix.
The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media
It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet’s ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many of us have settled into a routine with our Internet experience and no longer see it as something new, pretty, and shiny. It has gone from a novelty all the way to a mainlined utility, like the coffee maker or microwave oven.
Video is Most Effective Content for Social Media Releases
A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.
Online Video Industry News Resources I Follow
With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will happen tomorrow. It seems that everyday there is more and more news about the space.
I sincerely hope that you rely in part on ReelSEO to get our in-depth news, tips, and observations about the happenings within the industry. We try our best to provide objective news, research, tips, and do our best to assist in evangelizing and covering this exciting, and rapidly growing space. That being said, there are many other great sources out there that I suggest you take a look at.
SES San Jose 2009 Offers New Focus on Social Media & Video
The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August, Clickz, Google and YouTube will hold an event (no not for Christophor Rick’s Birthday…though it’s the same day) in conjunction with SES that will be focused entirely on Social Media and Video Strategy.
Kristin Kovner, the Industry Marketing Manager at YouTube, posted the following on the Youtube Biz Blog,
“We’re excited to be a part of this first-time ever event. SES is one of the best places for businesses to learn about search; now that YouTube has millions of searches each day, it’s only fitting that ClickZ and SES are expanding the agenda to include a full day dedicated to video and social media.”
What? That is right, an entire day will be dedicated to Social Media and Video Strategies. Yipee. I’m going.
Web Video Marketing – 10 Common Marketing Mistakes
This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.” Michael offers some advice as far as what not to do upon deploying a web video marketing project. I thought it would be a good idea to summarize and elaborate a bit.
