Topic - Online Video & Social Media
The New Rules of Online Video Marketing and PR
I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages. I asked Dave what he considers to be the “new rules” with online video marketing, and what tips he has for marketers with video based on his own work experiences.
John McCain’s New Website Video Campaign Strategy for 2010
Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video? I interviewed Corey Vale, the new Internet Marketing Director for John McCain’s 2010 senate campaign. I asked him to tell us about their new user-generated video content feature – the “Video Supporter Wall” and how they believe it will create a “two-way conversation with the voters of Arizona.”
The Benefits of a Targeted YouTube Distribution Strategy
Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it’s the creation of high quality brand videos that have been visibly popping up all across the digital world.
Twitter Plans Media Partner API, Analytics and More… for 2010
Social media is a fast-growing advertising and marketing medium and it’s one that media companies, brands, producers and individuals want to better understand and leverage. If you’re keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you’ll want to hear from Chloe Sladden, the company’s director of media partnerships.
Marketers Focus on Videos Ads Online, Aim to Develop Own Audiences
Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But even so, online video ad dollars will grow significantly this year according (40%) to the most recent figures from eMarketer.
Synchtube Helps You Experience YouTube Videos With Friends
How do you normally share YouTube videos with friends? Via email? Over instant message? On Facebook? Pony Express?
1 in 4 SMBs to Spend More for Online Video in 2010
Yes, more than 25% of small businesses are planning on some sort of spending for online video next year according to a report just released by Ad-ology Research. That sure sounds like more than just a fad or an emerging market. It’s also 75% more than the year before they say.
3D Projection Technology Wows In Lithuanian Viral Video
Jeremy’s Reel SEO Article Checklist:
- Is the topic related to online video? ✔
- Is there a viral component? ✔
- Is author’s mind blown? ✔
Seeing as all three of my personal prerequisite conditions are met for a “Go” article, I figured I’d better tell you about this story.
The New MultiMedia Search Age Has Arrived – SES Chicago
“The days of concentrating your web marketing efforts on a website alone are officially gone.”
Right out of the gate, it was clear that the 2009 Search Engine Strategy Conference in Chicago was going to contain a whirlwind of information about the world of blended search results. Or do you call them multi-media search results? Or do you lump them in with real-time results? Social results? It’s confusing, just like any emerging trend in the search arena would be.
How Viewers Discover Video Online
You’re reading ReelSEO where we talk about how important search engine optimization is for online video marketing and advertising. Sometimes we wonder if anyone ever listens. Sometimes we know you are. Today we present you with evidence as to why you should have been paying attention all along (not saying that you weren’t, just offering proof).
Building your Personal Brand in a New Media Reality
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity.
Evaluating New Media Opportunities? Think Like a Venture Capitalist
There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.
