Topic - Online Video & Social Media

Evaluating New Media Opportunities? Think Like a Venture Capitalist

There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.

The FTC Will Regulate Blogs – Unethical Bloggers Beware

If you’re a blogger and you write reviews, I would hope you’re already above board.  If not… you might want to consider whipping up some sort of disclosure policy.

This is a pretty big deal for the blogging community - The Federal Trade Commission (FTC) announced that it is now regulating bloggers.  This very post is now being held to a certain set of standards.  They may be a little vague and largely unenforceable, but at least we finally have some standards.

Politicians Still Getting Schooled On How Viral Videos Work

In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September.  Part of his reasoning had to do with YouTube:

“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”

2 Social Media Object Lessons For Small Businesses

This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video.  The articles offer me two instances that prove that small business has no reason to be afraid.

“Video is a Social Medium” – YouTube & Social Media

As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.

2009 Blogworld New Media Expo Special Discount

The 2009 Blogworld & New Media Expo is fast approaching, and we wanted to give you some reasons why you might want to attend (Disclosure: ReelSEO is an official media sponsor of Blogworld, and quite proud of it).

Blogworld is a new media conference packed with exhibitors and sessions from over 300 speakers covering blogging, podcasts, video, social media, and more.  The conference runs from October 15-17 at the Las Vegas Convention Center.

How to Stalk your Children with Social Media

From time to time, I like to take five minutes out of my day to watch videos from the Onion for a good laugh.  A few months back, I shared with you a video that I found to be quite funny titled, “YouTube Contest Challenges Users To Make A ‘Good’ Video.” Our friend Larry Kless posted the following video, “Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids,” on his blog as the “Web Video of the Week.” I liked this one and thought you all might enjoy it as well.

Social Media & User-Generated Video – The Power Of Trust

We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here).  The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.

Social Media: Sharing, Theft and the Fine Line

I’ve recently had problems with some of my content being republished (here at ReelSEO and R2 relations) without any request for permission, links back to the site or editing of the content. As far as I’m concerned that constitutes plagiarism as they are taking credit for the content, copyright infringement as they are republishing without a license to do so and just downright theft. So where is the line when it comes to online content and more specifically, online video?

Online Video Tops All but Facebook in Social Media Marketing Usage

Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.

Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.

What’s Your Online Video SEO Reputation Worth?

I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Rounding The Social Media Learning Curve With YouTube

In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. Their need to successfully incorporate this “new world” into their business model is overshadowed only by the desire to speed the learning curve and avoid making mistakes which could otherwise be averted.