social media Articles

...

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...

A Case Study in How to Release Your Short Film Online

A Case Study in How to Release Your Short Film Online

This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher."  These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, ...

The Next Frontiers for SEO and Online Video - Interview with Performics' Chris Keating

The Next Frontiers for SEO and Online Video   Interview with Performics Chris Keating

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A ...

How to Use Annotations to Link Directly to a Google+ Profile from a YouTube Video

How to Use Annotations to Link Directly to a Google+ Profile from a YouTube Video

The interactivity of YouTube videos can be a wonderful thing.  You can put links for other videos, create calls-to-action, point out something special about the video that a viewer may not notice, and so on.  Our friend Ronnie Bincer at Video Leads Online (he's a ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, ...

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes ...

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

↑ Top