social media Articles

Social media can be defined as “interactive platforms via which individuals and communities create and share user-generated content”. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” I.e. Social media are social software which mediate human communication. When the technologies are in p...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

How to Use Online Video to Become "The" Celebrity Within Your Industry

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as "The Priceline Negotiator" or Jennifer Lopez's notorious commercial for Gillette "Venus" razors. Companies pay a pretty penny to secure ...

8 Tips For Creating A Successful Social Video Campaign

Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The ...

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube isn't run by dummies. They know that the more their users succeed, the more they (YouTube) succeed. Throughout the years, the company has created a number of initiatives to help educate and guide users toward creating and marketing the best videos they can. The ...

New Era Video Ads Succeed By Taking Yankees-Red Sox Rivalry Seriously

Tonight, I'll be watching the baseball game between the New York Yankees and Boston Red Sox on NESN.  And I can't wait to see 30 Rock's Alec Baldwin and The Office's John Krasinski in their fifth in a series of New Era commercials demonstrating the ...

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge ...

Leanin Launches Customizable "Social Video Player" For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of ...

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

It's hard to believe it's been a year already, but it's nearly time for the 2011 Blogworld & New Media Expo, coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA. Blogworld ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

A Pledge For Online Video Responsibility - A Video Code Of Ethics

The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us. That's why I've put together what I believe is the first-ever, "Pledge for Online Video Responsibility," which I hope can help both online video ...

Online Video & The Long Arm Of The Law Catch Up With UK Rioters

When riots broke out in Vancouver after—of all things—a loss in a hockey game, the online video world exploded with eyewitness video shot on camcorders and mobile devices. And the same thing happened with the riots this week in the UK. In both cases, those ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% ...

YouTube Videos Exploiting Kids: A Concerned Parent's Outrage

I interviewed popular "Mom Blogger" Jessica Gotlieb, who shared her strong opinions about the YouTube controversy with musical performer Evan Emory and others who behave irresponsibly with online video, and appear to be rewarded for it. Jessica also talks about why parents and communities must ...

Can I Get Sued For My “Fake” Video Prank? Legal Video Q&A

Just because YouTube isn't legally liable for a "bad" video on its website doesn't mean that you're off the hook for posting it! In our "Is That Legal?" video series, attorney Evan Brown explains why featuring other adults or kids in your online video without ...