social media

tiny food videos youtube facebook

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
youtube removes facebook as a connected account

YouTube Removes Facebook as a 'Connected Account' for Creators

YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.
vimeo

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.
snapchat video marketing

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
meerkat app tweet live video twitter

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
10 years of youtube #youtubeaz

13-24 Year Olds Watching More YouTube Than TV - To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
youtube community manager

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
online video social video 2015

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.
reasons no-one is watching your video

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
use youtube creatots to build brand audience

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.
als ice bucket challenge dominated youtube 2014

ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.