Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.
The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often ‘hard wired’. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?
NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement. We take a look at the videos that have been the most successful for them in the last 7 days, as well as our own picks of the best short-form video content.
Is YouTube the world’s second largest search engine or the world’s second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It’s….just in the article so click through to find out.
The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.
8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury’s own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.
‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.