social media Articles

Social media can be defined as “interactive platforms via which individuals and communities create and share user-generated content”. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” I.e. Social media are social software which mediate human communication. When the technologies are in p...

YouTube vs. Facebook vs. Other Platforms: Comparing Social Engagement [Creators Tip #40]

On this week's Creator's Tip, Tim discusses with Nathan of www.WeUseCoupons.com and YouTube.com/FrugalTV his thoughts on how audience engagement on YouTube differs from audience engagement that he sees in other social media platforms (Facebook, Twitter) as well as on blogs and other platforms. YouTube vs. ...

YouTube's Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

In this week's Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore's most recent stats around online video consumption, Viacom's interest in social tv, and a look at some new studies that indicate ...

Going Beyond ‘Content is King’ In the UK - Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online ...

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they're doing, is video based.

New App Lets You Get Social & Ignorify The Real World [Humor]

Are you tired of having the real world intrude upon your mobile experience? Don't want to have to worry about those around you or things going on nearby while you're trying to be virtually social with your mobile device? With this latest app I found, ...

What Makes for a Successful Live Streaming Web Show Series?

Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, ...

YouTube Marketing Course: Live Training Starts Wednesday

The odds are pretty good that if you're reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are ...

YouTube's Recent & Pending Changes, Monetization, Politics & More: The Reel Web #31

YouTube is changing again! AGAIN??? Yup. This week's Reel Web will dive into some of the recent and pending changes at YouTube along with discuss general online video commentary around video monetization, how to respond to an unexpected viral success, and how online video will ...

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going--and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led ...

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches ...