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How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

As a video marketer, that might entail creating some email marketing that includes video content. On today’s Creator’s Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

6 Food & Drink Brands Dominating Instagram Video Right Now

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.

Maybelline vs. MAC – What Will YouTube Beauty Vloggers Be Wearing on Date Night?

Maybelline vs. MAC   What Will YouTube Beauty Vloggers Be Wearing on Date Night?

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.

YouTube Comments: Is Google Changing The Way it Handles Negative Feedback?

YouTube Comments: Is Google Changing The Way it Handles Negative Feedback?

Say what you like about the way YouTube updated its comments system to integrate with Google+, but it did it cut the head off a lot of trolling activity, and gave creators some breathing space from relentless, and unnecessary attacks. But have we been given a hint about more changes to come?

8 Best Branded Instagram Videos of the Week: 26th May 2014

8 Best Branded Instagram Videos of the Week: 26th May 2014

MTV celebrates the celeb wedding of the year, Jack in the Box dares us to eat its mouth-burning burger, and Cornetto and Coca-Cola play hide-and-seek, although not with each other. Watch these, and other, best Instagram videos of the past 7 days.

4 Car Brands Who Are Driving Instagram Video Success

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way.

Are You Guilty of Making These 13 YouTube Mistakes?

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

Twitter Teases New Hashtag Video Sharing Feature

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter’s own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos’ 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.

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