social media

How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 360x240

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Is Vine Worth the Time for Branded Video Content? vine branded content video marketing strategy 360x240

Is Vine Worth the Time for Branded Video Content?

You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience.
What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona? gilbert arizona innovative digital online video 360x240

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand] brand vs brand uber and airbnb video marketing 360x240

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
Comic Con and Film Trailers = Video Marketing Win for Warner Bros batman v superman trailer comic con video marketing 360x240

Comic Con and Film Trailers = Video Marketing Win for Warner Bros

Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] expedia video marketing strategy 360x240

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
How to Master the Facebook Video Algorithm: 3 Winning Tactics Facebook video marketing hacks 360x240

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
The Future of Digital Video: Why Brands Need to Follow the Consumer Brand advertising needs to become more like search advertising 360x240

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
Why Safety Videos are the New Video Marketing for Airline Brands video marketing airline safety videos 360x240

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
12 Slides That Every Video Marketer Should Read Right Now Meeker 25 360x240

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.