social media Articles

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Twitter Teases New Hashtag Video Sharing Feature

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter’s own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos’ 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven’t got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we’re going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.

How to Make YouTube Collaborations Actually Work for Brands

How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. “Collabs”, as they are more commonly known, is a cross-over appearance on someone else’s YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.

How Brands Should Use Social Media to Engage With Their Viewers [Creators Tip #141]

How Brands Should Use Social Media to Engage With Their Viewers [Creators Tip #141]

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?

5 Best Branded Vines of the Week: 7th May 2014

5 Best Branded Vines of the Week: 7th May 2014

What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?

8 Best Branded Instagram Videos of the Week: 5th May 2014

8 Best Branded Instagram Videos of the Week: 5th May 2014

In our pick of some of the best branded video content on the Instagram platform, Burger King encourages us to throw away our trash, Mini banishes the winter blues, and Coca-Cola goes bad-fashion mad at the Kentucky Derby.

Video Metrics on Way to Facebook: Feedback on Performance, Views

Video Metrics on Way to Facebook: Feedback on Performance, Views

Are you actively pushing video content out on Facebook and want to know how well it’s performing? Brands and creators who are used to stats at their fingertips from YouTube have been crying out for some kind of feedback from Facebook and the site is promising to deliver within the next few weeks.

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