Drive-in movie theatres may be few and far between these days but they still play a huge role in their local community. With many under real threat from the switch to digital projection, Honda have launched a social media campaign to raise funds and awareness to save this American icon.
As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.
Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.
Some notes on Revision3's live recording of downLOADED at the ReelSEO Video Marketing Summit, and who's "winning" in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.
Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?
How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.
Brendan Gahan will be on a panel at the Reel Summit called, "Content Vs. Community: Which Is King?" We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a "hit" on YouTube.
Those looking for some good buzz around an event should consider live streaming. Creating a way for people to watch a music festival, or a unique multi-day event, streamed live to all, can generate significant amounts of attention to your business.
A recent study in the e-mail video campaign of charity: water sheds light on how to create an e-mail campaign that works, that compels rather than annoys. The trick: only send to people who want to receive these e-mails, don't ask for the money, and compel people to want to help.