social media Articles

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Building Viewership Through Viewer Interaction & Social Activity – The YouTube Creator Playbook

Building Viewership Through Viewer Interaction & Social Activity   The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction …

Chris Brogan’s Google Plus Hangouts Tips – Live Video Chat For Business

Chris Brogans Google Plus Hangouts Tips   Live Video Chat For Business

I interviewed social media strategist and video blogger Chris Brogan at the recent Blogworld New Media Expo conference in Los Angeles. Chris shared with me in this video interview why he's a big fan of Google Plus Hangouts, along with the benefits of other online …

Online Video Relationship Marketing with Social Media Expert, Mari Smith

Online Video Relationship Marketing with Social Media Expert, Mari Smith

I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of "New …

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us–November 14-18–and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg …

For Social Video Success, Make ‘Em Laugh

For Social Video Success, Make Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It …

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on …

The Week’s Best Viral Videos – Parody Trailers & Music Videos

The Weeks Best Viral Videos   Parody Trailers & Music Videos

The single most-talked-about online video topic all week long was the capture and death of Libyan leader Muammar Gaddafi. In fact, if you merely browse YouTube by "most viewed this week," nearly every other video will be Gaddafi-related. I'm not interested in covering ground the major …

Shelby Video App The Latest To Try Making Online Video Organization Easy

Shelby Video App The Latest To Try Making Online Video Organization Easy

Joining a small, but growing number of social video apps this week is Shelby.tv, a site and an iOS app that allows users to log in to social networks such as Facebook and Twitter, grab videos shared by your friends and followers, and be able …

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma'am, I'm not one of them.  To paraphrase Agent K in Men in Black (1997), "We …

Can Social Media Save TV Shows – Social TV & The New Media Minute

Can Social Media Save TV Shows   Social TV & The New Media Minute

Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows …

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