social media Articles

Social media can be defined as “interactive platforms via which individuals and communities create and share user-generated content”. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” I.e. Social media are social software which mediate human communication. When the technologies are in p...

How Video Strategies Are Affected By Old Media vs. New Media [Creator's Tip #89]

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.

Video Sharing Data Shows We Are All Bostonians Now

The Boston Bombings was an awful incident, and as usual, video was there. In fact, it played a key role in the eventual nabbing of the suspects. The videos on YouTube were shared all over the place and truly made people feel "one" with Boston.

Vine Shoots to #1 on Apple's Free Apps

Vine is now the #1 free app on iTunes. So what happened to get it there? Well, brands have been using it creatively, it's becoming easier and easier to use and share videos using the app, and it has a giant social media service behind it that keeps awareness of the app up, always.

Video Scribing and Your Marketing Video

Images are an important part of consumers' lives - we as a society capture thousands of images and videos per day. This article shows exactly why you need to utilize visual media in your internet marketing campaign.

Meet The 'Kids' Behind Premium Video Content [INTERVIEW]

We talk to Jason Berger of Kids At Play, who have made web series on Yahoo and YouTube channels like LOUD and IGN Start, as well as creating social video campaigns with top brands, like Purina. What is the formula for their success?

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

How Brands Use Vine Efficiently: Quick and to the Point

You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.

Top 10 Brand Movers on YouTube According to Socialbakers

Socialbakers presented their top 10 brands by YouTube subscriber growth. What separates most brands on YouTube from others is their consistent content, although sometimes it's just because you're a popular brand who every once in awhile has an ad or a trailer for a highly-anticipated product.

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

5 Ways To Use Pinterest For Effective Video Marketing

Pinterest - even the most reluctant social media participant can't have failed to have noticed its impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. ...

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...

How to Drive Traffic Between Your Videos on YouTube [Creator's Tip #68]

For this week's Creator's Tip, I provide some advice in the form of answers to a few common questions we've received from our audience of viewers on YouTube including: ways to make a living and build a career as a niche expert as well as ...

Multi-Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle.  This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past ...

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...