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2011 Online Video In Review – Industry Leaders Reflect On The Year’s Trends

2011 Online Video In Review   Industry Leaders Reflect On The Years Trends

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general. My specific question was: What was the biggest driver of online video in 2011?

Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

Creative Content Drives Engagement   Video Seeding With Feed Companys Josh Warner

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they're up to with regard to video seeding, social media, video marketing. Among …

The YouTube Creator Playbook Index: ReelSEO’s In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest …

Your Video And Social Media–The YouTube Creator Playbook Conclusion

Your Video And Social Media  The YouTube Creator Playbook Conclusion

So what have we learned from The YouTube Creator Playbook over the past three months?  I'll tell you what I got most out of it.  Being a success on YouTube requires more than making great content and simply uploading it to the site.  In fact, …

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into …

Three New Media Lessons Learned In 2011

Three New Media Lessons Learned In 2011

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

Screw Viral Videos! The Orabrush YouTube Marketing Story – Part 1 of 4

Screw Viral Videos! The Orabrush YouTube Marketing Story   Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you …

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it …

Four Digital Advertising Startups To Keep An Eye On

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and …

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