social media Articles

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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

Look At Your Viral Video, Now Look Back At Mine   What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.

So apart from the great content what has led to the success of Old Spice’s marketing plan?

The Weekly Online Video News Round Up – Future Edition

The Weekly Online Video News Round Up   Future Edition

The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a …

SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

Mark Robertson, the Founder of ReelSEO, and I will be speaking in the "Next Gen YouTube Marketing" session at SES New York, which will be held at the Hilton New York during March 19-23, 2012.  Since you can read what we have to say on …

No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

No Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel …

5 Social Video Marketing Tips with Socialnomics’ Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for …

YouTube Is Social Media – How Machinima Targets YouTube’s Social Power

YouTube Is Social Media   How Machinima Targets YouTubes Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. …

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts–I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details …

VideoMind Predicts Top Online Video Trends Of 2012

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things …

2011 Online Video In Review – Industry Leaders Reflect On The Year’s Trends

2011 Online Video In Review   Industry Leaders Reflect On The Years Trends

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general. My specific question was: What was the biggest driver of online video in 2011?

Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

Creative Content Drives Engagement   Video Seeding With Feed Companys Josh Warner

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they're up to with regard to video seeding, social media, video marketing. Among …

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