social media Articles

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Which Online Video Editing Software Solution Is The Right One For You?

Which Online Video Editing Software Solution Is The Right One For You?

Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a …

The Dramatic Impact Of Social Video Recommendations On Brand Metrics – Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the …

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan …

Tips For Creating An Online Video Series For Your Business

Tips For Creating An Online Video Series For Your Business

The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.  And if you can create a series that keeps people coming back time and time again to watch the next segment, it's even better.  (Admit it—you haven't …

How to Measure Social Buzz For A TV Show

How to Measure Social Buzz For A TV Show

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here's why – Bluefin Labs is …

Automotive Social Media Marketing Relies On Online Video

Automotive Social Media Marketing Relies On Online Video

It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out …

Hang Out With President Obama On Google Plus Hangouts

Hang Out With President Obama On Google Plus Hangouts

President Obama seems like a pretty regular guy… someone you could hang out with, even. Most of us never get to meet a sitting U.S. President, let along hang out with one. But today, in just a handful of hours, you can do just that …

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