social media Articles

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Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it ...

Four Digital Advertising Startups To Keep An Eye On

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

How to Do Business Video Faster & Stay Safe In The NOW Revolution With Jay Baer

How to Do Business Video Faster & Stay Safe In The NOW Revolution With Jay Baer

I interviewed social media strategist and author of "The NOW Revolution," Jay Baer, who was one of the featured presenters at the recent Blogworld New Media Expo in Los Angeles. In this video interview I asked Jay how he recommended companies handle the growing expectation ...

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011. If what's past is prologue, then ...

Building Viewership Through Viewer Interaction & Social Activity - The YouTube Creator Playbook

Building Viewership Through Viewer Interaction & Social Activity   The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction ...

Chris Brogan's Google Plus Hangouts Tips - Live Video Chat For Business

Chris Brogans Google Plus Hangouts Tips   Live Video Chat For Business

I interviewed social media strategist and video blogger Chris Brogan at the recent Blogworld New Media Expo conference in Los Angeles. Chris shared with me in this video interview why he's a big fan of Google Plus Hangouts, along with the benefits of other online ...

Online Video Relationship Marketing with Social Media Expert, Mari Smith

Online Video Relationship Marketing with Social Media Expert, Mari Smith

I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of "New ...

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us--November 14-18--and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg ...

For Social Video Success, Make 'Em Laugh

For Social Video Success, Make Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It ...

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on ...

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