social media Articles

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When is High Production Value Important for Branded Video? ReelPop Q&A

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question …

YouTube vs. Facebook vs. Other Platforms: Comparing Social Engagement [Creators Tip #40]

On this week's Creator's Tip, Tim discusses with Nathan of www.WeUseCoupons.com and YouTube.com/FrugalTV his thoughts on how audience engagement on YouTube differs from audience engagement that he sees in other social media platforms (Facebook, Twitter) as well as on blogs and other platforms. YouTube vs. …

YouTube’s Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

In this week's Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore's most recent stats around online video consumption, Viacom's interest in social tv, and a look at some new studies that indicate …

Going Beyond ‘Content is King’ In the UK – Coca Cola and Peugeot Experiment with Social Video

Going Beyond ‘Content is King’ In the UK   Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to …

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online …

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they're doing, is video based.

New App Lets You Get Social & Ignorify The Real World [Humor]

New App Lets You Get Social & Ignorify The Real World [Humor]

Are you tired of having the real world intrude upon your mobile experience? Don't want to have to worry about those around you or things going on nearby while you're trying to be virtually social with your mobile device? With this latest app I found, …

What Makes for a Successful Live Streaming Web Show Series?

What Makes for a Successful Live Streaming Web Show Series?

Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, …

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video …

Google+ Profiles Get ‘Reel’ YouTube Channel Integration Friday

Google+ Profiles Get Reel YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube.  Even though there …

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