User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.
“Haunting Melissa” is a horror series being made available through an iOS app. It’s a unique strategy for distributing a video: get people to download a free app, watch the first episode for nothing, then charge if people want to see new chapters.
It’s a holiday weekend for many of us so it’s the perfect time to release 15 episodes of a much loved and missed comedy all at once….but is binge watching our favourite shows the harmless activity we think it is? I wonder just how many of us will watch video content via our mobile devices this weekend too?
Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.
Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled – although Google’s ‘Cease & Desist’ letter might hasten Microsoft’s decision about whether to allow ads and prevent downloads. In other news, YouTube’s ‘Comedy Week’ starts tonight – we can’t wait!
User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand’s news feed, get picked up, and possibly become a viral video sensation.
What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.
Starcount, a social media measuring guru, is holding an event called the Social Star Awards on May 23. They enlisted the services of Portal A to create a video for the event starring Harlye Morenstein and the GoDaddy lucky kiss nerd, Jesse Heiman. The event is being held in Singapore.
Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It’s News to You. These videos do great in informing, educating, and making people want to see these events in person.
The old media vs. new media debate rages on. But what’s important to note when marketing for new media is that, despite it’s similarities to old media, it’s a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.