social media Articles

...

How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.

How The Socialization of Video is Driving Massive Consumption

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

5 Lessons All Small Brands Can Learn About Video Marketing

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

BuzzFeed Video Shares Its Formula for Explosive Growth

BuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you’ll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

YouTube is Bigger Than Facebook: What That Means for Marketers [Creators Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week’s Creator’s Tip, we discuss what implications that has for marketers.

5 Ways You Should Be Using Vine for Video Marketing

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.

A Day In the Life Of: A YouTube MCN Insider

A Day In the Life Of: A YouTube MCN Insider

Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day…..

Why Brands Should Jump on Tumblr for Video Marketing

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?

47 Different Ways to Promote Your YouTube Channel

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.

Page 1 of 3912345
↑ Top