social media marketing Articles

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is drive...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...

The 6-Step Social Video Exercise Plan for Marketing Executives

The 6 Step Social Video Exercise Plan for Marketing Executives

In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online ...

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

The Online Video Weekly News Reel - Opening Week Edition

The Online Video Weekly News Reel   Opening Week Edition

Opening week in the MLB has wrapped up and I have to say, MLB.tv is doing a fantastic job so far. I bought a one-month to cover the gap between the beginning of the season and my return to America. Why am I telling you? ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

3 Golden Rules for Long Term Social Media Marketing Success

3 Golden Rules for Long Term Social Media Marketing Success

Social media is a powerful marketing tool, but most posts fade quickly - 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is ...

Why Businesses Should “Socialize” with Video: Socialize 2011

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on ...

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof. But there's one significant measurement where, ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...

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