social media marketing Articles

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is drive...

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that’s right – the largest social media site. So, isn’t it time we stopped treating video sharing sites as if they are social outcasts?

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you’re using channels you think aren’t effective? You wouldn’t be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that …

Honda Vine Campaign Triples Twitter Engagement

Honda Vine Campaign Triples Twitter Engagement

In one of the best uses of the app we’ve seen so far, Honda used Vine and Twitter to talk directly to their potential customers and drum up business for their summer clearance campaign. It resulted in a significant increase in engagement and some very clever personalised videos.

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