social media marketing Articles

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is drive...

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Weekly Online Video News Round Up - The LA Edition

I was out in LA this week and had a great time. I'm starting to really like that city, aside from the ridiculous driving times. Even though I wasn't really plugged into everything for the week, I did horde a pile of interesting news I ...

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota. The conference was organized by the aimClear online marketing agency and the Duluth Area Chamber of Commerce. Situated at the westernmost ...

Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip #39]

In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been ...

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Earlier this month, we held a webinar in conjunction with Brightcove titled, "Jumpstart Your 2012 Video + Social Media Marketing Strategy." Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how ...

No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel ...

“Loving Your Customers Back” With Social Video Marketing

I interviewed Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and presenter on social media, on the importance of using social video as a natural and powerful tool for enhancing customer relationships.

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

I feature a video presentation of Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club's 2011 Chicago Social Media Person of the Year ...

7 Webcam Interview Tips For Better Online Video Marketing

Listen to my interview with Susan Bratton, CEO and co-founder of Personal Life Media and Host of the DishyMix Podcast, about her recommendations for what online video marketers can learn with doing "masterful interviews" using their own webcam.

Sex And Relationships In Social Video Marketing – How To Make It Work!

We know that sex + video is an incredibly powerful combination in online marketing, but many of us forget that to stay successful in business, you need to offer more than just the promise of a "fling." I show the important connection between sex and ...

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million ...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...