social media marketing Articles

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is drive...

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that ...

Honda Vine Campaign Triples Twitter Engagement

Honda Vine Campaign Triples Twitter Engagement

In one of the best uses of the app we've seen so far, Honda used Vine and Twitter to talk directly to their potential customers and drum up business for their summer clearance campaign. It resulted in a significant increase in engagement and some very clever personalised videos.

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Weekly Online Video News Round Up - The LA Edition

Weekly Online Video News Round Up   The LA Edition

I was out in LA this week and had a great time. I'm starting to really like that city, aside from the ridiculous driving times. Even though I wasn't really plugged into everything for the week, I did horde a pile of interesting news I ...

Can Orabrush Cure Bad Breath in Dogs?

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

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