social media marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites allow individuals to interact with one another and build relationships. When…

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Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
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Blogging vs. Vlogging: How to Choose What's Right For You

Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?
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CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.
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Forget Video Marketing, It's All About Social Media Marketing

Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to get serious attention when it passed Yahoo! in October 2008 to become the second largest search engine. Maybe it’s time to promote YouTube as the second largest social media site, too.
Creator's Tip 154 - What YouTube's Increased Popularity over Facebook Means for Video Marketers

YouTube is Bigger Than Facebook: What That Means for Marketers

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week's Creator's Tip, we discuss what implications that has for marketers.
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Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.
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Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
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YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?
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8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.
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YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
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YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.
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Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.