Topic - Online Video & SMBs
Video Contests for Small Businesses: Intuit’s SMB Video Throwdown
Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, the company well-known for their personal and small-business finance software products, which has built a growing presence with their web-based tools, services, and communities for small businesses.
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How to Produce “Business-Quality” Online Video on a Small Business Budget
Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” - a video professional and publicist skilled at more than one job that relates to their business and their online community.
Sorenson Announces New Video Platform Geared to SMBs
Sorenson360 is officially available to the masses today. This new Internet video delivery network is set to make publishing of high-quality video a snap and affordable to boot (so they say). They’re aiming the service at small to medium-sized businesses and are working to differentiate it from the rest of the pack.
Key features in the service that will help it to do that include acceptance of the highest quality video (only Sorenson 360 offers the power, control and quality of client-side encoding) so your videos look good every time. The service is said to be extremely ergonomic and even novices should be able to publish videos quickly and easily, in that vein their pricing is said to be straight forward. Sorenson offers their 14 years of experience as a reason why Sorenson 360 will be a superior service and with their pre-existing loyal fan base they should have a quick build up of users.
Animoto Updates Imagery and Music, Introduces Share-n-Earn Program
Animoto (whom we’ve previously covered here, here and here) have introduced some new features recently. One of the most interesting is their share-n-earn feature. But don’t think you’re going to get rich quick off of making and sharing your slide show slash music videos…oh no my friends.
Grant Crowell on Web Marketing Today
Dr. Ralph Wilson of Web Marketing Today interviews ReelSEO’s Grant Crowell on how small businesses can benefit from combining online video marketing with search engine optimization. (This interview was originally done at the PubCon conference back in November 2008, where Grant was a featured speaker on the Video SEO panel.)
New Online Video Ad Affiliate Program For Publishers and Agencies
Today, Jivox, an online video advertising service for SMBs that we’ve covered in the local video space, announced the launch of a “one-of-a-kind”, online video advertising affiliate program for publishers, agencies, and other referral marketers. The program provides these affiliates with an opportunity to offer their own customers and users multiple options for online video advertising services.
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
Demand for Local Video Advertising Helps Jivox Quadruple Revenues in Q4
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power of online video ads to attract local customers. In Q4 of 2008, Jivox doubled its customer base and number of registered users from the previous quarter and reported four-fold revenue growth. Jivox also tripled the number of ad views served on the Jivox Video Ad Network in this quarter.
Interview with Mixpo’s CEO Anupam Gupta – Video Marketing for SMBs
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Back in November, we were fortunate to be the media sponsors for The BIA Kelsey Group’s Interactive Local Media Conference where we caught up with several of the leading local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs). One of the premiere platform solutions in the space that we have covered previously, is that of Mixpo.
