Topic - Online Video & SMBs
Creating Videos for Business on a Shoestring Budget
Think it’s too expensive to start marketing your business using online video? Think it’s too complicated to start marketing your business using online video? Nope and nope. Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.
2 Social Media Object Lessons For Small Businesses
This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video. The articles offer me two instances that prove that small business has no reason to be afraid.
Video Platforms – Interview with Sorenson 360 (Part 1)
I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video delivery network program, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP). Ah, more acronyms…
Right of Publicity with Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
Right of Publicity – Most Overlooked Legal Issue with Online Video
While trademark and copyright has typically made up most of the discussion of legal issues around online marketing and video for business, many companies today are still completely unaware of another equally important issue – controlling your image and likeness in any video by someone else for whatever purpose . This is known as, the “right of publicity.”
SMBs Fall in Love with Free, Custom Online Video
Great news for SMBs who are looking to increase their online presence with video. Turnhere just launched a promotional sweepstakes titled “Fall in Love with Video” to give away 100 free, custom-produced video profiles a week (that’s 400 total) for the month of September. In addition, they are awarding the top 4 grand prize winners a $1000 gift card.
Online Video Tops All but Facebook in Social Media Marketing Usage
Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.
Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.
SBTV – Daily Online Video News for SMB Goes Social
Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America’s 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.
How to Make Online Video Accessible to SMBs
In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there’s a larger possibility to get some new clients for the online video industry. But the question right now is, how accessible is it to small and medium businesses and how do we as an industry go about getting them involved?
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
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TurnHere Productizes Video for SMBs – Filmmakers for All
With more than 8000 independent filmmakers, and an online video offering perfectly catered for SMBs, Turnhere has successfully formed partnerships with many high-volume sales channel partners and publishers like Yellowpages.com, Superpages and Citysearch. In fact, business has been so good according to their COO, John McWeeny, that they decided to “productize” their video offering and lower the barrier so that others that may not typically qualify for a full-fledged partnership, might begin to offer and monetize the TurnHere video services.
Video Contests for Small Businesses: Intuit’s SMB Video Throwdown
Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, the company well-known for their personal and small-business finance software products, which has built a growing presence with their web-based tools, services, and communities for small businesses.
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