Online Video Topic - " SMBs "
TurnHere Productizes Video for SMBs – Filmmakers for All
Posted
June 9, 2009 |
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With more than 8000 independent filmmakers, and an online video offering perfectly catered for SMBs, Turnhere has successfully formed partnerships with many high-volume sales channel partners and publishers like Yellowpages.com, Superpages and Citysearch. In fact, business has been so good according to their COO, John McWeeny, that they decided to “productize” their video offering and lower the barrier so that others that may not typically qualify for a full-fledged partnership, might begin to offer and monetize the TurnHere video services.
Video Contests for Small Businesses: Intuit’s SMB Video Throwdown
Posted
May 21, 2009 |
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Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, the company well-known for their personal and small-business finance software products, which has built a growing presence with their web-based tools, services, and communities for small businesses.
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How to Produce “Business-Quality” Online Video on a Small Business Budget
Posted
May 11, 2009 |
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Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” - a video professional and publicist skilled at more than one job that relates to their business and their online community.
Sorenson Announces New Video Platform Geared to SMBs
Posted
May 11, 2009 |
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Sorenson360 is officially available to the masses today. This new Internet video delivery network is set to make publishing of high-quality video a snap and affordable to boot (so they say). They’re aiming the service at small to medium-sized businesses and are working to differentiate it from the rest of the pack.
Key features in the service that will help it to do that include acceptance of the highest quality video (only Sorenson 360 offers the power, control and quality of client-side encoding) so your videos look good every time. The service is said to be extremely ergonomic and even novices should be able to publish videos quickly and easily, in that vein their pricing is said to be straight forward. Sorenson offers their 14 years of experience as a reason why Sorenson 360 will be a superior service and with their pre-existing loyal fan base they should have a quick build up of users.
Animoto Updates Imagery and Music, Introduces Share-n-Earn Program
Posted
March 30, 2009 |
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Animoto (whom we’ve previously covered here, here and here) have introduced some new features recently. One of the most interesting is their share-n-earn feature. But don’t think you’re going to get rich quick off of making and sharing your slide show slash music videos…oh no my friends.
Video SEO Tips – Grant Crowell on Web Marketing Today
Posted
February 16, 2009 |
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Dr. Ralph Wilson of Web Marketing Today interviews ReelSEO’s Grant Crowell on how small businesses can benefit from combining online video marketing with search engine optimization. (This interview was originally done at the PubCon conference back in November 2008, where Grant was a featured speaker on the Video SEO panel.)
PixelFish Emerges as Top Provider for Video Ads in Google TV
Posted
February 11, 2009 |
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PixelFish, a leading provider of affordable and effective video production capabilities and video ad solutions, has emerged as the top choice of advertisers looking for a specialist to produce their ad for Google TV Ads. Nine months after the launch of the Ad Creation Marketplace for Google TV Ad, PixelFish has been selected, more often than any of the other 24 video ad providers and has maintained a maximum 5-Star service rating.
New Online Video Ad Affiliate Program For Publishers and Agencies
Posted
February 2, 2009 |
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Today, Jivox, an online video advertising service for SMBs that we’ve covered in the local video space, announced the launch of a “one-of-a-kind”, online video advertising affiliate program for publishers, agencies, and other referral marketers. The program provides these affiliates with an opportunity to offer their own customers and users multiple options for online video advertising services.
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Posted
January 30, 2009 |
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Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
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January 28, 2009 |
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As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
