SMBs

The Three Types of Online Video for Business 3 types business video 360x240

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago? (more...

Google's In-Stream Video Advertising Predictions

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7t...

Video Platforms - Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).

Right of Publicity With Online Video – Questions Answered!

Recently we've had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner's consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
SMBs Fall In Love With Free, Custom Online Video fall in love with video 360x240

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the "Fall in Love with Video" sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up ...