SMBs Articles

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Google and American Express Discuss How Video Works for Small Businesses with 'My Business Story'

Google and American Express Discuss How Video Works for Small Businesses with My Business Story

Last year, Google/YouTube and American Express launched the "My Business Story" program for small businesses with the aim of encouraging small businesses to tell their stories through online video.  Back in June, our own Mark Robertson had the pleasure of moderating a panel at the VideoNuze Online Video ...

7 Unexpected Ways Online Video Helped Our Small Business

7 Unexpected Ways Online Video Helped Our Small Business

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into ...

Online Video 101 For Small Business: Video Marketing for SMBs FREE E-Book

Online Video 101 For Small Business: Video Marketing for SMBs FREE E Book

For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters. Even companies that see video's potential and want to jump in can ...

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

Small Businesses Plan to Embrace Online Video in a Huge Way

Small Businesses Plan to Embrace Online Video in a Huge Way

Small businesses are about to jump into online video in a major way.  A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly ...

5 Reasons Why Businesses That Should Be Doing Online Video, Don't (And How To Overcome Them)

5 Reasons Why Businesses That Should Be Doing Online Video, Dont (And How To Overcome Them)

I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common ...

Google Boost Local Search Ads Could Help Boost Video Traffic

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

Yelp and TurnHere Parter To Bring Local Video To Small Business

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What's more… video seems to be increasing conversions for ...

HOW TO: Create A Call To Action In Small Business Video

HOW TO: Create A Call To Action In Small Business Video

One of the topics of discussion in my last post, 5 Ways Small Businesses Can Succeed on YouTube, was the importance and challenge of creating a call to action (CTA) in your video that engages customers and stands out from the other CTAs in the ...

Video = Fastest Growing Website Feature for Small Businesses

Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising.  According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 ...

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