Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior
WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.
Small Businesses Plan to Embrace Online Video in a Huge Way
Small businesses are about to jump into online video in a major way. A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly double the number from last year's similar survey.
5 Reasons Why Businesses That Should Be Doing Online Video, Don't (And How To Overcome Them)
I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common arguments made for not getting involved in the space. David ...
Google Boost Local Search Ads Could Help Boost Video Traffic
Last week, Google quietly rolled out a new kind of search ad—called Google Boost. Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.
Yelp and TurnHere Parter To Bring Local Video To Small Business
Video is still riding an incredible wave of popularity. Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base. What’s more… video seems to be increasing conversions for many online retailers. That means that video can move past ...
HOW TO: Create A Call To Action In Small Business Video
One of the topics of discussion in my last post, 5 Ways Small Businesses Can Succeed on YouTube, was the importance and challenge of creating a call to action (CTA) in your video that engages customers and stands out from the other CTAs in the YouTube interface (such as watching additional videos). A video without ...
Video = Fastest Growing Website Feature for Small Businesses
Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising. According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 times as many of them reported having video on their website vs. ...
YouTube’s Overlay Display Ad Builder Is Big News for Small Businesses
YouTube is opening up display overlay ads to more customers, giving them the ability to create their own in-video overlay and companion display ads for YouTube videos via the AdWords system. For quite some time now, advertisers big and small have been able to allow their ads to run on the Google Content Network, which ...
Small and Medium Businesses To Embrace Video Email Marketing
So yesterday I wrote this totally awesome article about this. Unfortunately, WordPress did an eat and delete on it. So now you're stuck with this far less witty and entertaining, yet still as informative, rewrite. My apologies...send hate to WordPress please.
5 Tips for Using Online Video To Market Your Small Business
For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves online visibility and drives more action online than plain images ...
Get Jivox With It - Jivox Launches Web Video Ad Interactivity
Will Smith was close with his 'Get Jiggy with it' hit. Jivox is even closer with their recently announced interactivity elements that can be added to almost any video ad (provided you're using them that is). But how does it work?
11 Predictions for The Online Video Industry In 2010
Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents... Granted, I certainly have some more insightful predictions that I could provide but I figured it's New Year's Eve and we should all be relaxing... So, here ...
The Future of In-Stream Video Advertising for Yu and Me
Last month, we spoke with Jayant Kadambi, Co-Founder and President of YuMe, about their platform for video advertising and monetization, how best to measure the performance of video advertising, and the future of in-stream video advertising as it pertains to small and medium sized business advertisers.
1 In 4 SMBs To Spend More for Online Video In 2010
Yes, more than 25% of small businesses are planning on some sort of spending for online video next year according to a report just released by Ad-ology Research. That sure sounds like more than just a fad or an emerging market. It's also 75% more than the year before they say.
Jeremy Allaire of BrightCove - Video Will Be Ubiquitous
Grant Crowell, our podcast talent here at ReelSEO, interviewed Jeremy Allaire, Co-Founder, CEO, and Chairman of Brightcove at the Streaming Media West 2009 show and talked with the online video industry thought leader about his company's vision that "video would become as ubiquitous and pervasive as text on the web."
