small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

Facebook Marketing Executive Offers Tips For Using Video Effectively

Facebook Marketing Executive Offers Tips For Using Video Effectively

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best ...

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Quick quiz: What's a good sign that online video is the hot choice for brands looking to spend their marketing dollars? When even companies that don't traditionally advertise on television are embracing it. Like Boeing, for example. The airline manufacturer is jumping into social media ...

12 Ways Brands & Businesses Can Utilize Online Video

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

YouTube Stars Rhett & Link Land IFC Deal for Reality Show

YouTube Stars Rhett & Link Land IFC Deal for Reality Show

It seems that Hollywood has finally realized how popular this online video thing is, and they've started digging further and further into sites like YouTube and Vimeo to find their next big hit. Not too long ago, I wrote about Epic Meal Time, and how ...

7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses

7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses

The New York Times has a great article up highlighting a few small businesses that are using YouTube for marketing purposes. They profile a manufacturer of ceiling tiles, an online grill vendor, a smartphone parts supplier, and a specialized video camera company--detailing the ways each ...

How Microsoft Uses Video to Increase Employee Productivity

How Microsoft Uses Video to Increase Employee Productivity

Did you know that Microsoft has their own YouTube? No, I don't mean Bing Videos. I mean Academy Mobile. Never heard of it? Me neither, until I read this piece yesterday at Ragan.com. Academy Mobile is just like YouTube--users can upload videos, rate videos, comment ...

Do Video Production Professionals Now Need To Know Social Video Marketing?

Do Video Production Professionals Now Need To Know Social Video Marketing?

I interviewed several video production pros and friends of ReelSEO: How important is social media for your business? Do you need to know and do it for your own marketing purposes, or your clients'? Learn what social media marketing activities they're doing with their own ...

Brightcove Sees Opportunity In Powering Government Video

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

Weekly Web Video Industry Newsreel - The PTCESD Edition

Weekly Web Video Industry Newsreel   The PTCESD Edition

So it's been a couple weeks since I had a news round up. Mostly due to bring out at CES, then traveling back to Europe, then being completely wiped out by illness for over a week. Hence the Post traumatic CES Disorder edition of the ...

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