small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Top 9 Lessons Learned From 2009’s Viral Video Successes

I've picked out some of my favorite viral success stories of 2009, and I'll tell you why I like them and why I think they succeeded—call it my list of the Best Lessons Learned From 2009's Viral Success Stories. There is obviously no guaranteed path to viral success, but following even a few of these 9 rules will definitely get you a great head start.

1 In 4 SMBs To Spend More for Online Video In 2010

Yes, more than 25% of small businesses are planning on some sort of spending for online video next year according to a report just released by Ad-ology Research. That sure sounds like more than just a fad or an emerging market.  It's also 75% more ...

Streaming Media West 2009 Recap With Dan Rayburn

As you may already know, we were delighted to be a part of this year's Streaming Media West conference and satellite conference, the Online Video Platform Summit.  In addition to my participation on the panel session titled, "Optimizing Video Search and Discoverability," Grant Crowell and I ...

BitGravity - A Cool, Quick Embeddable Player + Major Content Delivery Network

Need to embed a video in a site super-duper fast? Why not try the 3 form version of Bitgravity Player 6. Give it a video URL, width and height and you're all set. But is it truly that easy?

Is Your Video A Vehicle or A Destination?

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online video—specifically with YouTube in this instance—and how it's intended purpose drives ...

Video Demos: Powerful, Effective, and Yet Still Pretty Rare

Jason Kincaid wrote something insightful over at Techcrunch today that I want to encourage you to read.  Aimed at helping businesses toward a better method of boiling down their pitch, the piece is called The Underutilized Power Of The Video Demo To Explain What The ...

2 Social Media Object Lessons for Small Businesses

This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video.  The articles offer me two instances that prove that small business has no reason to be afraid.

7 Paths To Viral Video Marketing Success

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.

Right of Publicity – Most Overlooked Legal Issue With Online Video

ReelSEO talks to Mark Rosenberg about the Right of publicity with online video. Right of publicity is one of the most often overlooked legal issues with online video and online video producers need to learn about it.

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the "Fall in Love with Video" sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.

SBTV - Daily Online Video News for SMB Goes Social

Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America's 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating "explanation" videos.  Most of their videos are pitched as an explanation of something "in plain English," and include simple-but-cute hand drawn cartoons alongside a charming narration.  Their website tag line reads: "Our product is explanation.” Never heard ...

Lessons In Video and SEO - The JK Wedding Dance Video

A little video of a wedding entrance made a huge splash a couple weeks ago.  You probably saw it.  If not, you almost definitely heard about it.  For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in ...

TurnHere Productizes Video for SMBs - Filmmakers for All

With more than 8000 independent filmmakers, and an online video offering perfectly catered for SMBs, Turnhere has successfully formed partnerships with many high-volume sales channel partners and publishers like Yellowpages.com, Superpages and Citysearch.  In fact, business has been so good according to their COO, John McWeeny, that they ...