small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million ...

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

Volusion Partners With vzaar To Provide Ecommerce Video Solutions

Volusion Partners With vzaar To Provide Ecommerce Video Solutions

vzaar, the video hosting platform continues to wrap up partnerships with some of the web's leading creative agencies. Today the company announced a new relationship with Volusion, one of the leading providers of ecommerce and shopping cart software, to power ecommerce video solutions for all of Volusion's ...

Flights, Camera, Action - American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought ...

Vimeo Courting Businesses With New Vimeo Pro Accounts

Vimeo Courting Businesses With New Vimeo Pro Accounts

While Vimeo is a great deal smaller than YouTube (and really, who isn't?), there is a growing and thriving community of users there. But one group that has long been shut out of the Vimeo experience is businesses and brands. This week, the company announced the ...

Facebook vs. YouTube – Which Is Better For Video SEO?

Facebook vs. YouTube – Which Is Better For Video SEO?

We know there are thousands of online videos viewed daily, and we know there are millions of users on Facebook. As a small business owner, it's clear that both YouTube and Facebook are valuable marketing tools to build and grow a business through sharing content, ...

The Many Business Benefits Of Using A Branded Video Player

The Many Business Benefits Of Using A Branded Video Player

Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential ...

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those ...

YouTube Stars Rhett & Link Premiere New IFC Television Show

YouTube Stars Rhett & Link Premiere New IFC Television Show

As Nalts writes today, there aren't too many YouTube stars who have crossed over from the Internet to television with much success. Whether audiences aren't ready to embrace web stars on the TV or the web content doesn't easily translate to the traditional TV format, ...

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