small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Quick quiz: What's a good sign that online video is the hot choice for brands looking to spend their marketing dollars? When even companies that don't traditionally advertise on television are embracing it. Like Boeing, for example. The airline manufacturer is jumping into social media ...

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

YouTube Stars Rhett & Link Land IFC Deal for Reality Show

It seems that Hollywood has finally realized how popular this online video thing is, and they've started digging further and further into sites like YouTube and Vimeo to find their next big hit. Not too long ago, I wrote about Epic Meal Time, and how ...

7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses

The New York Times has a great article up highlighting a few small businesses that are using YouTube for marketing purposes. They profile a manufacturer of ceiling tiles, an online grill vendor, a smartphone parts supplier, and a specialized video camera company--detailing the ways each ...

How Microsoft Uses Video to Increase Employee Productivity

Did you know that Microsoft has their own YouTube? No, I don't mean Bing Videos. I mean Academy Mobile. Never heard of it? Me neither, until I read this piece yesterday at Ragan.com. Academy Mobile is just like YouTube--users can upload videos, rate videos, comment ...

Do Video Production Professionals Now Need To Know Social Video Marketing?

I interviewed several video production pros and friends of ReelSEO: How important is social media for your business? Do you need to know and do it for your own marketing purposes, or your clients'? Learn what social media marketing activities they're doing with their own ...

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

Weekly Web Video Industry Newsreel - The PTCESD Edition

So it's been a couple weeks since I had a news round up. Mostly due to bring out at CES, then traveling back to Europe, then being completely wiped out by illness for over a week. Hence the Post traumatic CES Disorder edition of the ...

Small Businesses Plan to Embrace Online Video in a Huge Way

Small businesses are about to jump into online video in a major way.  A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly ...

How To Drive Sales Through YouTube - A Reel, Mighty Video Marketing Case Study

A few months ago while in a Vegas hotel room with the TV on in the background, I heard an intro to a piece on CNN's Your $$$$$ program, about a company which realized much of its enormous success, entirely through video marketing on YouTube.

5 Reasons Why Businesses That Should Be Doing Online Video, Don't (And How To Overcome Them)

I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common ...

Online Video Marketing Basics: Part 1 - The Case for Online Video and Why You Should Get Involved

At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it.  And we have all kinds of readers.  Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video.  Some are intermediate ...

Yelp and TurnHere Parter To Bring Local Video To Small Business

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What's more… video seems to be increasing conversions for ...

Common Sense Video Lessons for Businesses Courtesy of The NFL

Sometimes the little guy can learn a lot by simply observing the bigger guy.  That's actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about.  ...