small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your ...

Jakatak69, Cooking With Jack, is YouTube's On The Rise Winner for May: Here's Why

Jakatak69, Cooking With Jack, is YouTubes On The Rise Winner for May: Heres Why

Could there be anything more popular on YouTube than how-to videos, especially cooking?  YouTube's On The Rise winner for May is Jakatak69, and his Cooking With Jack channel features over 200 videos and over 7 million views with nearly 30,000 subscribers.  So it looks like ...

Why Your Business Should be Vlogging and How to Get Started

Why Your Business Should be Vlogging and How to Get Started

Vlogging is an avenue that more and more business owners are exploring – but why, and what are the benefits? And, who is vlogging with an impact right now? With YouTube surpassing Yahoo! as the second largest search engine, and millions of people increasingly watching ...

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, ...

7 Unexpected Ways Online Video Helped Our Small Business

7 Unexpected Ways Online Video Helped Our Small Business

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into ...

For The Camera Shy: You Don't Need To Be On Camera To Make A Great Video

For The Camera Shy: You Dont Need To Be On Camera To Make A Great Video

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn't really care about video (pretty much all target audiences are heavily involved in ...

Be Like Bamboo Sushi: Let Video Tell Your Small Business Story

Be Like Bamboo Sushi: Let Video Tell Your Small Business Story

Throughout the course of my typical week, I talk to all kinds of individuals and businesses hoping to succeed online with video, including a lot of small businesses. Unfortunately, a lot of small businesses think they're "too small" for video. With a local focus and ...

Only 16% Of Your Facebook Friends See Your Shared Videos

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether ...

Online Video, Digital Advertising, & Storytelling For A New Generation

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest ...

5 Tips For Building An Audience & Making Your Videos More Popular

5 Tips For Building An Audience & Making Your Videos More Popular

So you're a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn't. For any brand or Web series producers, here are five ...

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