small business Articles

What constitutes a small business varies widely around the world. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. What constitutes “small” in terms of government support and tax policy varies by country and by industry, ranging from fewer than 15 employees under the Australian Fair Work Act 2009, 50 employees according to the definition used by the European Union, and fewer than 500 employees to qualify for many U.S. Small Busines...

Small Business Week: Using Video to Boost Sales and Marketing

Small Business Week: Using Video to Boost Sales and Marketing

It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.

Animoto Helps Small Businesses Harness the Power of Video

Animoto Helps Small Businesses Harness the Power of Video

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there’s a new product on the market that can help.

More People Are Turning to YouTube for Tax Advice Than Ever

More People Are Turning to YouTube for Tax Advice Than Ever

Searches for “how-to” tax videos on YouTube have risen sharply over the past three years – up 254% since 2011. This is a huge opportunity for brands to chime in with helpful answers through video content, driving consideration and brand love.

Restaurant Marketing on YouTube: A Recipe for Video Success

Restaurant Marketing on YouTube: A Recipe for Video Success

As food is the fastest growing genre on YouTube, our 4-step process helps restaurant owners market their business with video content that will maximize their reach and engage their audience.

10 Great YouTube Channels For Business Advice And Support [Creator's Tip #110]

10 Great YouTube Channels For Business Advice And Support [Creators Tip #110]

YouTube is a fantastic resource for those looking for business advice, support and ideas but it’s not always easy to find the best videos for your specific needs. We take you through our pick of the ten business Channels.

Animoto Teams with Vimeo; Premium Video Service for Small Businesses

Animoto Teams with Vimeo; Premium Video Service for Small Businesses

Animoto is offering a new service called Pro Premium, which integrates their branding, video styles, music tracks, and more with the included Vimeo Pro membership. A service like this is cool to know about when you’re a business looking to brand your videos, and not have to use that same old YouTube player.

The Value Proposition of a Video-Newsletter Program

The Value Proposition of a Video Newsletter Program

Properly optimized and posted video-newsletters keep today’s video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?

Keys to Success with Business to Business (B2B) Video

Keys to Success with Business to Business (B2B) Video

A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO. Now, I could try to tell you what …

Google and American Express Discuss How Video Works for Small Businesses with ‘My Business Story’

Google and American Express Discuss How Video Works for Small Businesses with My Business Story

Last year, Google/YouTube and American Express launched the "My Business Story" program for small businesses with the aim of encouraging small businesses to tell their stories through online video.  Back in June, our own Mark Robertson had the pleasure of moderating a panel at the VideoNuze Online Video …

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook – Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into …

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