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Think Like a TV Exec: How to Create a Successful Branded Series

Think Like a TV Exec: How to Create a Successful Branded Series

Today’s marketplace provides a unique challenge for brands of simply being heard. Brands must find new ways to connect and entertain their audience through branded content to support their marketing efforts. Brands must be willing to take a risk to try new things.

New Arrested Development Shows the Effect of Raised Expectations

New Arrested Development Shows the Effect of Raised Expectations

The new season of Arrested Development came with lots of high hopes and expectations. And like all things where fans demand to be entertained exactly as they were before, those hopes and dreams were given a reality check. However, this season of Arrested Development is just as good. It’s just different.

REVIEW: MyMusic Show – ReelSEO Reacts to The Fine Bros’ Latest Web Sitcom

REVIEW: MyMusic Show   ReelSEO Reacts to The Fine Bros Latest Web Sitcom

YouTube veterans The Fine Bros have created the first true 21st century sitcom. MyMusic Show is a mockumentary sitcom created by Benny and Rafi Fine (creators of the wildly popular “Kids React” series) follows a music production company and it’s roster of wacky employees. It’s hilariously clever, consistent and built for social audiences.

When Felicia Day Speaks, We Listen: Shares Online Video Advice

When Felicia Day Speaks, We Listen: Shares Online Video Advice

We have a lot of ambassadors in this still-developing world of online video, but perhaps none as big as Felicia Day, who in the TV/film world is another nice character actress that fans of nerdy shows love, but in the online world is pretty much …

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't …

The Week’s Best Viral Videos & Video Marketing Lessons – GoPro Edition

The Weeks Best Viral Videos & Video Marketing Lessons   GoPro Edition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the …

Thanksgiving Videos – Be Thankful For Turkey, Football, & Online Video

Thanksgiving Videos   Be Thankful For Turkey, Football, & Online Video

It's a safe bet that most of our US readers aren't at work today. They're not likely to be out on video shoots, hard at work in the editing room, or taking client meetings to brainstorm viral ideas. Because it's Thanksgiving, which means most Americans …

Netflix To Partner On New Arrested Development Episodes Ahead Of Feature Film?

Netflix To Partner On New Arrested Development Episodes Ahead Of Feature Film?

You know, for all the damage Netflix has done over the last few months to their reputation–not to mention their stock prices and bottom line–they're still making some positive moves in the area of content. AMC's Breaking Bad (seasons 1-3), which is one of my …

Name Actors Will Drive Viewer Interest In Web Series Content

Name Actors Will Drive Viewer Interest In Web Series Content

Name actors are getting into web series in a big way, and it's adding legitimacy to a medium that has been looking to break out beyond a few isolated hits. The question is, "Why would any actor worth his salt want to do a web …

This Week’s Best Viral Videos & Marketing Lessons – 01/07/2011

This Weeks Best Viral Videos & Marketing Lessons   01/07/2011

This is my first viral video round up post since the new year began, and it's obvious from the start that this is going to be another great year in viral video.  The holidays didn't slow down the online video creating community one bit. There …

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