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Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

Prime Time & Long Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained …

The Week’s Best Viral Videos & Marketing Lessons: Short Films & Fakes

The Weeks Best Viral Videos & Marketing Lessons: Short Films & Fakes

It's that time once again–Friday morning, to be exact–when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are …

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say… Quarterly Reports! F-Yeah! (Mark will love …

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark …

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

The Sunday News Reel – External Edition – Week of 19-26 Sept, 2010

The Sunday News Reel   External Edition   Week of 19 26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us …

Metacafe Survey Suggests Short-Form Professional Video Content Still Rules

Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you'll be happy to know that online video is still very popular, especially with young people.  Phew.  I was getting worried there.

The Three Types of Online Video for Business

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?

Online Video Viewing Trends

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

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