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5 Best Branded Vines of the Week: 22nd January 2014

5 Best Branded Vines of the Week: 22nd January 2014

Ford made its debut on Vine this week with a delightful 6-second trip through the ‘Land of Vine’, Oreo went all trippy and eBay reminded us about its same-day delivery service so we didn’t have to brave the nasty weather out there.

5 Best Branded Vines of the Week: 15th January 2014

5 Best Branded Vines of the Week: 15th January 2014

The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.

5 of the Best Branded Vines of the Week 8th January 2014

5 of the Best Branded Vines of the Week 8th January 2014

The best Vines of the past 7 days include footage of Toyota’s snazzy ‘i-road’, an electric three-wheeler that leans right into the bend as it takes a corner, plus Samsung show us how to protect our mobiles from the freezing cold weather by knitting them a cover.

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That’s around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

5 Of The Best Branded Vines Of The Week: 4th December 2013

5 Of The Best Branded Vines Of The Week: 4th December 2013

Thanksgiving may have been and gone but it still dominates this week’s look at back at the best branded Vines of the last seven days. Lowe’s gave us a disco dancing turkey (of course) but Dunkin’ Donuts stole our hearts with a sugary Thanksgiving parade.

5 Of The Best Branded Vines Of The Week: 21st November 2013

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let’s take a look at 5 of the best branded Vines of the last week including Oreo’s spin on the Portal video game, Samsung’s greedy Galaxy Note, Capital One’s manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.

Top Branded Vines Of The Week: November 14th 2013

Top Branded Vines Of The Week: November 14th 2013

Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we’re not entirely sure what’s going on at Disney if we’re honest.

40% Of Top 1000 Shared Instagram Videos Are Brand Led, Snoopy Is Top Dog

40% Of Top 1000 Shared Instagram Videos Are Brand Led, Snoopy Is Top Dog

Instagram Video only launched in June but it’s already attracting huge brand attention. 40% of the top 1000 shared Instagram videos last month were brand led, with Peanuts, GE, Nike, MTV, Disney and Red Bull all benefiting from super short form video marketing.

Are Amazon Taking On YouTube For The Short Form Video Market?

Are Amazon Taking On YouTube For The Short Form Video Market?

Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.

Why Bite-Sized, Short Form Videos Are Good For Business

Why Bite Sized, Short Form Videos Are Good For Business

Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.

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