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Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

Record Year for Video Down Under - Online Video Market in Australia Explodes with Opportunity

Record Year for Video Down Under   Online Video Market in Australia Explodes with Opportunity

Hey all you Bruces and Shielas, listen up, things are changing down in Australia and the masses are starting to consume far more online video than ever before. How much more? How about year-to-year growth of 58% for the online video advertising market - quicker than ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

What's the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why ...

Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]

Ad Interaction High on Connected TV Where Ad Supported Content Preferred [Study]

YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in The Who, What, When, Where, Why and ...

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more. Twitter to Provide Original Content ...

Short-Form vs. Long-Form: Does Video Length Impact Virality?

Short Form vs. Long Form: Does Video Length Impact Virality?

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured ...

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read it later is an online app that basically lets users save articles and other content online to "read it later". However, it turns out, many of their users aren't doing any reading, except perhaps for subtitles and annotations, because they've been saving videos for ...

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video." I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we've been friends for more than ...

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