‘First Kiss’ has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we’ve seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.
FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook’s 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren’s Polo Bear got his own Winter Olympics kit. Welcome to the best of the week’s branded Instagram videos.
Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.
As Vine enters its second year, we bring you some of the best branded short-form clips of the best 7 days including a far from boring appearance by the Muppets, a snowboarders eye-view of the Winter XGames and Ford’s big fun with a not so little truck.
With only 6 seconds to play with on Vine, you’d better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He’s the master of the 6-second stop-motion video.
Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet’s shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.
Vine is one year old tomorrow and the site has created a special page that celebrates some of the most creative, inventive, funniest and memorable Vines of the last 12 months. Can you spot any of your favorites?