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How The Socialization of Video is Driving Massive Consumption socialMedia2 360x240

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.
5 Ways You Should Be Using Vine for Video Marketing vine app video marketing 360x240

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.
Best Branded Vines of the Week: 6th August 2014 dollar shave club vine 360x240

Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.
Best Branded Vines of the Week: 31st July 2014  vine 360x240

Best Branded Vines of the Week: 31st July 2014

Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.
Best Branded Vines of the Week: 16th July 2014 mastercard tips 360x240

Best Branded Vines of the Week: 16th July 2014

When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let's take a look at some of the best branded Vines of the past week.
Best Branded Vines of the Week: Now With Vine Loops! honda vine 4th july 2014 360x240

Best Branded Vines of the Week: Now With Vine Loops!

Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.
7 Tips for a Wildly Successful Instagram Video Marketing Campaign instagram video marketing

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.
Best Branded Instagram Videos of the Week: 30th June 2014 samsung mobile instagram video 360x240

Best Branded Instagram Videos of the Week: 30th June 2014

Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.
5 Best Branded Vines of the Week: 26th June 2014   buzzfeed video vine 360x240

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
7 Best Branded Instagram Videos of the Week: 24th June 2014 instagram video 360x240

7 Best Branded Instagram Videos of the Week: 24th June 2014

Samsung shows off its impressive top-of-the-range home appliances, ToyotaUSA takes us places, Oreo tempts us with its berry cookie, Vans invite us to Surf City USA, and Gucci launches its new range of very expensive things. Welcome to the best Instagram videos of the past 7 days.
Why Are Instavids Getting Less Shares than Vines or YouTube Videos? instagram youtube vine 360x240

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. The site confirms that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. Is it because Instavids are getting less shares than Vines or YouTube videos?
5 Best Branded Vines of the Week: 18th June 2014 best vine videos samsung galaxy tab s 360x240

5 Best Branded Vines of the Week: 18th June 2014

Danio yogurt continues its war of terror on other snacks, Lowes shows you how to make the world's most boring decorating job that much easier, Samsung shows off the Galaxy TabS, and Intel score a hole-in-one. Welcome to the best Vine videos of the week.
8 Best Instagram Videos of the Week: 17th June 2014   instagram videos 360x240

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.
Best Vines of the Week: 12th June 2014 samsung ghostbusters vine 360x240

Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.
5 Best Instagram Videos of the Week: 10th June 2014   coke instagram 360x240

5 Best Instagram Videos of the Week: 10th June 2014

Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.