short-form Articles

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Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO’s Grant Crowell interviews AddItAll.com’s Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.

Turning Video Value Into Real Wealth – Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, …

Will It Blend (for 50 Bucks)? The ‘budget Myth’ About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative …

Online Video Viewers Have Short Attention Spans – New Tubemogul Research

As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics. Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail …

Public Domain Video Footage for Online Video Marketing

If you're looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its …

Pop Culture Nostalgia, Politics, and Online Video Marketing

Pop Culture Nostalgia, Politics, and Online Video Marketing

Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60′s to the 80′s, have shown some excellent of what makes reprising pop culture icons' roles a viral success with online video marketing. ReelSEO's Grant Crowell and Bob …

Online Video Advertising CPM Rates – Currently A Bargain for Advertisers

We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain …

Metacafe Is The Leading Destination for Independent Online Video Content

Metacafe solidified its position as the world's leading independent online video site with 37.1 million unique monthly viewers worldwide and 7.4 million unique monthly viewers in the U.S. during the month of August, as reported in the recently released comScore Media Metrix data. Worldwide, traffic …

Study – Short-Form Videos Dominate Online Viewing

Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world's largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, …

IFC To Launch Web-Only Video Series Episodes

Again, our predictions for online video in 2008 included a prediction that we would begin to see more and more shows launched exclusively online . Here is the first announcement that follows that prediction: IFC will launch its first Web-only short-form video series, called "Lunchbox," …

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