Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade. And one of the things that defines our ...
Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience
I'm on a plane as I write this, and still working--see how dedicated I am to the cause? Anyway, there's a ton of emails in the inbox already today from CES (which is where I'm headed) and this one caught my eye because it's some big names that are getting into not only, original online ...
Hulu Web Series The Confession To Go International With Sony
Back in May the popular Hulu web series The Confession, starring Kiefer Sutherland and John Hurt, got picked up for a movie deal from Image Entertainment. Now comes the announcement that the series is getting international distribution courtesy of Sony Pictures Television. The Confession will now play on several platforms in 125 countries, and Sony ...
Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research
So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained from too much and so am actually in better shape ...
The Week's Best Viral Videos & Marketing Lessons: Short Films & Fakes
It's that time once again--Friday morning, to be exact--when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are of the usual, funniest-home-video variety. Hopefully you can entertain yourself ...
Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love that one I'm sure).
AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether
I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark Burnett and CliffNotes.
Run and Gun Video Production Strategies for Video Marketing
Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010
I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us a link in comments. Meanwhile, the Reel Edition will focus ...
Metacafe Survey Suggests Short-Form Professional Video Content Still Rules
Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you’ll be happy to know that online video is still very popular, especially with young people. Phew. I was getting worried there.
The Three Types of Online Video for Business
So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?
Online Video Viewing Trends
Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.
Self-Service Video Production Platform Review – Interview With AditAll
http://www.reelseo.com/self-service-video/8104/ ReelSEO’s Grant Crowell interviews AddItAll.com’s Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.
Turning Video Value Into Real Wealth - Interview With Shelly Palmer
I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing ...
