Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Thanksgiving may have been and gone but it still dominates this week's look at back at the best branded Vines of the last seven days. Lowe's gave us a disco dancing turkey (of course) but Dunkin' Donuts stole our hearts with a sugary Thanksgiving parade.
Let's take a look at 5 of the best branded Vines of the last week including Oreo's spin on the Portal video game, Samsung's greedy Galaxy Note, Capital One's manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.
Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we're not entirely sure what's going on at Disney if we're honest.
Instagram Video only launched in June but it's already attracting huge brand attention. 40% of the top 1000 shared Instagram videos last month were brand led, with Peanuts, GE, Nike, MTV, Disney and Red Bull all benefiting from super short form video marketing.
Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.
Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.
Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.
Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.
Some notes on Revision3's live recording of downLOADED at the ReelSEO Video Marketing Summit, and who's "winning" in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.
Today's marketplace provides a unique challenge for brands of simply being heard. Brands must find new ways to connect and entertain their audience through branded content to support their marketing efforts. Brands must be willing to take a risk to try new things.
Vine's update looks towards discovery while improving the camera features. Now included in the Vine app are categories, On the Rise, Revines, and more. While the update is certainly in response to all the news about Instagram, Vine doesn't need to "beat" them and will do well by keeping the updates coming
Super excited about that Instagram video that you have created and want to get it on your own site? Or perhaps you want to curate others' content? A new online tool allows you to do just that. In other news, Instagram video is kicking Vine where it most hurts - on Twitter.
Vimeo on Demand is coming to Vimeo, allowing creators to sell their work, set the price, customize the page the content is on, show it on Vimeo and their own website, country availability, and can be shown anywhere Vimeo can be accessed. Creators get 90% of the cut after transaction fees.
Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...