Topic - Online Video & short-form
The Three Types of Online Video for Business
So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?
Online Video Viewing Trends
Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.
Self-Service Video Production Platform Review – Interview with AditAll
I recently interviewed Arthur McKinley, VP of Marketing and Business Development for web-based self-service video creation platform AditAll. AditAll is promoting its video platform as directly suited online publishers and advertisers looking to produce short-form video and video ads quickly and affordably, saving the time and money from shooting custom footage with professional videographers and production houses.
Turning Video Value into Real Wealth – Interview with Shelly Palmer
I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.
I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video, the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.
Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign
One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.
Online Video Viewers have Short Attention Spans – New Tubemogul Research
As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics. Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail findings made across their network.
Public domain video footage for online video marketing
If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its inventory to create new movie clips for entertainment pieces associated with their own brand.
Pop Culture Nostalgia, Politics, and Online Video Marketing
Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60’s to the 80’s, have shown some excellent of what makes reprising pop culture icons’ roles a viral success with online video marketing. ReelSEO’s Grant Crowell and Bob Sandidge share their discoveries on the key ingredients in successful pop-political viral videos that SMBs can take advantage of in their own online video marketing campaigns.
Online Video Advertising CPM Rates – Currently a Bargain for Advertisers
We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain because video advertising only costs 2-3 times more on average, for now.
Metacafe is the Leading Destination for Independent Online Video Content
Metacafe solidified its position as the world’s leading independent online video site with 37.1 million unique monthly viewers worldwide and 7.4 million unique monthly viewers in the U.S. during the month of August, as reported in the recently released comScore Media Metrix data. Worldwide, traffic to Metacafe in August grew 37.7% year-over-year, including an 8.7% increase over the previous month. This makes Metacafe the third-largest video site in the world overall.
New Study – Short-Form Videos Dominate Online Viewing
Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world’s largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, the survey found that the top-five most popular categories of videos watched online are all short-form: comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews.
IFC to Launch Web-Only Video Series Episodes
Again, our predictions for online video in 2008 included a prediction that we would begin to see more and more shows launched exclusively online . Here is the first announcement that follows that prediction:
