NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement.
According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.
Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?
Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience.
YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.
Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.