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World’s Top Brands Head to San Fran for #ReelSummit TODAY

Worlds Top Brands Head to San Fran for #ReelSummit TODAY

The 2014 Reel Summit starts tomorrow and we’ve created a hashtag – #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.

Don’t Miss – 2014 Video Marketing Summit This Week!

Dont Miss   2014 Video Marketing Summit This Week!

If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher’s page and seamlessly blend with the rest of the content and the overall look of the page.

Why All Video Views Are Not Created Equal – Tips For Seeding Branded Video Content

Why All Video Views Are Not Created Equal   Tips For Seeding Branded Video Content

Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are …

The Social Video Blueprint, Part 9 – A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series–which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

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