Search Engine Strategies Articles

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion ...

SES San Jose and ClickZ Video Events - Podcast Preview!

Listen to our podcast show where I interview Mark Robertson on ReelSEO's media coverage of Search Engine Strategies San Jose 2009, and ClickZ's Video and Social Media Strategies Forum, taking place August 11-13th in San Jose, California.

The Next Wave for Online Video - SES San Jose 2009

Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ's Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm ...

ClickZ Social Media and Video Strategies Forum Coverage

ReelSEO is proud to be a media sponsor for this year's ClickZ's Social Media and Video Strategies forum at the Search Engine Strategies conference and expo in San Jose CA, happening next week on Tues, August 11th. But more than just sponsoring the event, we'll ...

The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media

It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet's ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many ...

SES San Jose 2009 Offers New Focus On Social Media and Video

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick's Birthday...though it's the same day) in conjunction with ...

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

YouTube SEO - Ranking Factors - Beyond Views, Titles, and Tags

Youtube SEO - What are Ranking Factors for Youtube Marketing? YouTube considers many factors for ranking within its algorithm beyond just titles, tags, and descriptions. visit http://www.reelseo.com/youtube-ranking/ to read the rest.

Choosing An Online Video Marketing Attorney

Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.

Video Agencies' Marketing Tips for Small Businesses

Four online video production agencies for small businesses shared their perspectives and tips for small businesses  at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group's Michael Boland.

Video Now Passing Search In Total Views

Online video views are now surpassing searches performed on the top 5 search engines, according to the most recent two months of stats released by comScore. In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. "Video is ...

Google's Shortcomings With Video In Blended Search Results

Google has an overwhelming share of online videos and viewers, as evident by this month's latest stats on comScore. So we asked the panel at the Search Engine Strategies Chicago conference, The Next Wave for Online Video: What do you see as the biggest shortcomings ...

Why Aren’t More Search Marketers Doing Video SEO?

Erika Blackwell, contributing guest reporter for ReelSEO at the Search Engine Strategies Chicago 2008 conference asked the panelists on the session, Video Search Optimization: "What do you see as the main obstacles to why more search marketers aren't doing Video SEO?"

YouTube Video SEO Tips From SES Chicago

Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube SEO, YouTube's algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video ...

Personalizing Video Analytics for Campaign Success - Interview With Omniture's CEO Josh James

We interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of "Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant ...

Optimizing Video Press Releases – The Greg Jarboe Interview

I recently interviewed Greg Jarboe, President and Co-Founder of the public relations and search optimization agency, SEO-PR, about his professional client work on optimizing video in press releases, including for news wire services. Greg is also speaking at SES Chicago 2008 on several sessions, includingTurning ...