Search Engine Strategies Articles

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion ...

Grant Crowell To Speak At SES Chicago 2009

ReelSEO contributor Grant Crowell will be speaking at the Search Engine Strategies conference on December 9th at the Hilton in downtown Chicago. Grant will be speaking on the panel, The Oprah Winfrey Litigation: What Affliate Marketers MUST Know. Grant's own presentation will cover how affiliates are marketing with video, and how both affiliates and business owners can best work together to preserve intellectual property rights and adhere to brand standards.

"Video Is A Social Medium" - YouTube and Social Media

We asked Kristin Kovner, Industry Marketing Manager with YouTube about the interplay between video and social media and from her perspective,"video is a social medium" because video is about sharing and sharing to YouTube is the new viewing. You don't just watch but you friend, tag, comment, rate and forward onto your other social networks

Leveraging The Power of YouTube for Search Marketing

At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of "YouTube Marketing - An Hour a Day" Greg talks about YouTube and why internet marketing professionals and search marketers should leverage the power of YouTube.

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company's Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.

How Rapid Growth In Mobile Technology and HTML 5 Will Impact Video

Michael Boland, Program Director of Mobile Local Media at the Kelsey Group, speaks with us at SES San Jose 2009 about how rapid growth in mobile technology and html5 will impact video in the future.

Social Media and User-Generated Video - The Power of Trust

Nate Elliott of Forrester Research talks about the importance of social media as it pertains to video, the benefits of tapping into user-generated video, and the great opportunity in online video advertising that is presented by the current economy

Right of Publicity – Most Overlooked Legal Issue With Online Video

ReelSEO talks to Mark Rosenberg about the Right of publicity with online video. Right of publicity is one of the most often overlooked legal issues with online video and online video producers need to learn about it.

The Next Wave for Online Video Search Optimization

Mark Robertson reviews the SES San Jose 2009 session titled "The next wave for online video" which he spoke at along with Gregory Markel of Infuse creative and David Burch of Tubemogul. Learn about Video SEO from the expert at ReelSEO.com

Youtube, Web Video and SEO Reputation Management

Sage Lews of SageRock.com talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer's should allow comments when posting videos to YouTube.

Daisy Whitney and ReelSEO At SES San Jose 2009

Daisy Whitney of New Media Minute wraps up ReelSEO's coverage of the Search Engine Strategies San Jose 2009 Conference. At the conference, we captured many interviews with industry experts who discuss the importance of online video when it comes to SEO, SEM, and in general, internet marketing. See the rest of these videos at http://www.youtube.com/reelseo

Without Video, Your Website Will NOT Rank In The Future

Engagement Objects Video - Bruce Clay discusses how engagement objects, like video, are crucial importance when it comes to organic and universal search. http://www.reelseo.com/engagement-objects-seo/

What's Your Online Video SEO Reputation Worth?

http://www.reelseo.com/video-reputation-seo/ Grant Crowell, reporting for ReelSEO.com, discusses the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Greg Jarboe - IP Extremism Vs Fair Use With Online Video

At SES San Jose 2009, I spoke with Greg Jarboe, President and Co-Founder of SEO-PR, about some common legal questions and issues with regard to online video.  Greg talks about "IP extremism" – the increase of attorneys' knee-jerk legal reactions – including cease-and-desist orders and ...

Video and Social Marketing Reach A Groundswell

http://www.reelseo.com/video-social-media-groundswell/ ReelSEO had an opportunity to speak with Nate Elliott following his presentation on the groundswell where he described several practical, data-based strategies that companies can use to build their social media strategy.

Youtube Optimization Tips From Youtube's Matthew Liu

ReelSEO caught up with Matthew Liu, Product Manager for YouTube for a quick on-camera interview about best practices for optimizing videos published to youtube. http://www.reelseo.com/youtube-optimization-tips-from-youtube/