Topic - Online Video & Search Engine Strategies
Greg Jarboe – IP Extremism vs Fair Use with Online Video
At SES San Jose 2009, I spoke with Greg Jarboe, President and Co-Founder of SEO-PR, about some common legal questions and issues with regard to online video. Greg talks about “IP extremism” – the increase of attorneys’ knee-jerk legal reactions – including cease-and-desist orders and sometimes lawsuits –to seeing any instance of their client’s owned video content being up on YouTube and everywhere on the web by others even if those uses clearly fall under legally protected fair use guidelines.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
Youtube Optimization Tips from Youtube’s Matthew Liu
At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube. Matt talks with us about best practices for optimizing videos that are published to youtube.
SES San Jose & ClickZ Video Events – Podcast Preview!
Listen to our podcast show where I interview Mark Robertson on ReelSEO’s media coverage of Search Engine Strategies San Jose 2009, and ClickZ’s Video and Social Media Strategies Forum, taking place August 11-13th. Mark will also be speaking at SES on Tuesday August 11th at 11:45-12:45 pm during the session titled, “The Next Wave for Online Video.” Listen as Mark and Grant riff about the state of online video for business today, and some of the recommended sessions and speakers that online video marketers should pay special attention to.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Next Wave for Online Video – SES San Jose 2009
Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ’s Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, “The Next Wave for Online Video.” The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.
ClickZ Social Media & Video Strategies Forum Coverage
ReelSEO is proud to be a media sponsor for this year’s ClickZ’s Social Media and Video Strategies forum at the Search Engine Strategies conference and expo in San Jose CA, happening next week on Tues, August 11th. But more than just sponsoring the event, we’ll be offering some valuable coverage both during and following the event. We hope to see you there.
The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media
It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet’s ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many of us have settled into a routine with our Internet experience and no longer see it as something new, pretty, and shiny. It has gone from a novelty all the way to a mainlined utility, like the coffee maker or microwave oven.
SES San Jose 2009 Offers New Focus on Social Media & Video
The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August, Clickz, Google and YouTube will hold an event (no not for Christophor Rick’s Birthday…though it’s the same day) in conjunction with SES that will be focused entirely on Social Media and Video Strategy.
Kristin Kovner, the Industry Marketing Manager at YouTube, posted the following on the Youtube Biz Blog,
“We’re excited to be a part of this first-time ever event. SES is one of the best places for businesses to learn about search; now that YouTube has millions of searches each day, it’s only fitting that ClickZ and SES are expanding the agenda to include a full day dedicated to video and social media.”
What? That is right, an entire day will be dedicated to Social Media and Video Strategies. Yipee. I’m going.
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
YouTube SEO – Ranking Factors – Beyond Views, Titles, & Tags
I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES. One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work). It’s great to hear from the panelists and compare what they are presenting to what I’m seeing with my own projects.
Choosing an online video marketing attorney
Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.
Video Agencies’ Marketing Tips for Small Businesses
Four online video production agencies for small businesses shared their perspectives and tips for small businesses at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group’s Michael Boland.
