Search Engine Strategies Articles

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion ...

SES New York 2010 – The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Optimizing Video Thumbnails for Google Universal Search

Optimizing Video Thumbnails for Google Universal Search

ReelSEO’s Grant Crowell shows how to optimize image thumbnails for your video content, as they appear in Google’s blended search results.

The MultiMedia Search Age Has Arrived – SES Chicago

"The days of concentrating your web marketing efforts on a website alone are officially gone." Right out of the gate, it was clear that the 2009 Search Engine Strategy Conference in Chicago was going to contain a whirlwind of information about the world of blended …

Online Video In Affiliate Marketing – The Vast, Untapped Domain?

To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate …

YouTube and Video Optimization: SES Chicago Preview

ReelSEO’s Grant Crowell interviews Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day,” speaking on YouTube and video optimization at the Search Engine Strategies Chicago.

Grant Crowell To Speak At SES Chicago 2009

ReelSEO contributor Grant Crowell will be speaking at the Search Engine Strategies conference on December 9th at the Hilton in downtown Chicago. Grant will be speaking on the panel, The Oprah Winfrey Litigation: What Affliate Marketers MUST Know. Grant’s own presentation will cover how affiliates are marketing with video, and how both affiliates and business owners can best work together to preserve intellectual property rights and adhere to brand standards.

“Video Is A Social Medium” – YouTube and Social Media

We asked Kristin Kovner, Industry Marketing Manager with YouTube about the interplay between video and social media and from her perspective,”video is a social medium” because video is about sharing and sharing to YouTube is the new viewing. You don’t just watch but you friend, tag, comment, rate and forward onto your other social networks

Leveraging The Power of YouTube for Search Marketing

At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day” Greg talks about YouTube and why internet marketing professionals and search marketers should leverage the power of YouTube.

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.

How Rapid Growth In Mobile Technology and HTML 5 Will Impact Video

Michael Boland, Program Director of Mobile Local Media at the Kelsey Group, speaks with us at SES San Jose 2009 about how rapid growth in mobile technology and html5 will impact video in the future.

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