Online Video Topic - " SES "
YouTube SEO – Ranking Factors – Beyond Views, Titles, & Tags
I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES. One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work). It’s great to hear from the panelists and compare what they are presenting to what I’m seeing with my own projects.
Choosing an online video marketing attorney
Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.
Video Agencies’ Marketing Tips for Small Businesses
Four online video production agencies for small businesses shared their perspectives and tips for small businesses at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group’s Michael Boland.
Video now passing search in total views
Online video views are now surpassing searches performed on the top 5 search engines, according to the most recent two months of stats released by comScore. In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. “Video is now a standard, an expectation.” Says Michael Boland, Senior Analyst for the Kelsey Group, who presented this data at the Search Engine Strategies Chicago conference, while moderating the panel, Act Universal: Using Video in Small Business Marketing.
Google’s Shortcomings with Video in Blended Search Results
Google has an overwhelming share of online videos and viewers, as evident by this month’s latest stats on comScore. So we asked the panel at the Search Engine Strategies Chicago conference, The Next Wave for Online Video: What do you see as the biggest shortcomings with how Google is indexing and displaying video in search results today?
Why Aren’t More Search Marketers Doing Video SEO?
Erika Blackwell, contributing reporter for ReelSEO at the Search Engine Strategies Chicago 2008 conference asked the panelists on the session, Video Search Optimization: “What do you see as the main obstacles to why more search marketers aren’t doing Video SEO?”
YouTube Video SEO Tips from SES Chicago
Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube’s algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video campaign in the most popular video sharing site today.
Personalizing Video Analytics for Campaign Success – Interview with Omniture’s CEO Josh James
ReelSEO’s Contributing Reporter Erika Blackwell interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture. Erika spoke with Josh after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of “Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be tracked?
Optimizing Video Press Releases – The Greg Jarboe Interview
I recently interviewed Greg Jarboe, President and Co-Founder of the public relations and search optimization agency, SEO-PR, about his professional client work on optimizing video in press releases, including for news wire services. Greg is also speaking at SES Chicago 2008 on several sessions, including Turning PR Efforts into SEO Results.
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SES Search Usability Panel’s Recommendations for Video SEO
ReelSEO’s Contributing Reporter Erika Blackwell continues her coverage of the Search Engine Strategies Chicago 2008 conference, and asks the Usability and SEO Panel – What usability tip do they recommend to clients when it comes to featuring video on their website? The panel’s reply: Include transcriptions and captions; plus include a “click here to read [keyword title]” SEO-friendly link of both the video and audio-only file.






