Search Engine Strategies Articles

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

SES San Francisco 2011 Fast Approaching - Register Today

It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for ...

How To Make The Most of Your YouTube Channel - Part 1

Last week I reached out to our friend Greg Jarboe, author of YouTube and Video Marketing An Hour A Day, for an update on his latest tips and best practices for businesses looking to get the most out of their YouTube channel, whether it's a ...

What Is Website Video SEO – Is It Better Than YouTube SEO?

Grant Crowell presents on how to optimize video on your own website to perform better in Google and other search engine results pages than what YouTube and other video sharing sites can provide you with.

ReelSEO's Online Video Happenings - Fall 2010 Podcast

ReelSEO's Grant Crowell and Mark Robertson spliff in our podcast shue about our amazing video coverage, including: YouTube's Promoted Videos improvements, speaking on Video SEO at the Search Engine Strategies conference in Chicago, our upcoming coverage of the Streaming Media West conference, Facebook video marketing ...

Learn Video SEO At Search Engine Strategies (SES) Chicago

ReelSEO's Grant Crowell will be a featured speaker on Video Search Optimization at Search Engine Strategies Chicago on October 20th, joined by fellow speakers: Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day; and Google's Senior Developer Advocate Paul Carff. Grant's own presentation will be focusing on Website Video SEO – optimizing search engine results for links and traffic directly to video featured on your own Website, versus 3rd party websites like YouTube.

Anonymous YouTube Cyberbullies - Should They Be Outed?

Grant Crowell interviews attorneys Daliah Saper and Mark J. Rosenberg, as they weigh in on the legal case with YouTube that's hit the mainstream media, and the big question: Under what circumstances under should an Internet Service Provider should be required to unmask an anonymous subscriber?

Analyzing The Impact of YouTube's 15 Minutes - Blurring The Lines Between Amateur and Professional

Grant Crowell interviews video marketing author and SEO expert Greg Jarboe about YouTube's time increased of all non-partner videos to 15 minutes. Greg and I discuss what YouTube's reasons were for the increase, who may already be profiting from the increase, and how YouTube has blurred the line between “amateur” and “professional” videos has blurred because of improved monetization opportunities for everyone.

Save and Learn - ReelSEO Discount for 2010 SES San Francisco

Search Engine Strategies 2010 Conference & Expo is ready to return to San Francisco.  SES 2010, running August 16-20, promises to continue the fantastic tradition of quality sessions, a huge expo, and excellent networking opportunities—oh, and ReelSEO is a media partner for SES 2010 in ...

SES New York 2010 - The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Optimizing Video Thumbnails for Google Universal Search

ReelSEO's Grant Crowell shows how to optimize image thumbnails for your video content, as they appear in Google's blended search results.

The MultiMedia Search Age Has Arrived - SES Chicago

"The days of concentrating your web marketing efforts on a website alone are officially gone." Right out of the gate, it was clear that the 2009 Search Engine Strategy Conference in Chicago was going to contain a whirlwind of information about the world of blended ...

Online Video In Affiliate Marketing – The Vast, Untapped Domain?

To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate ...

YouTube and Video Optimization: SES Chicago Preview

ReelSEO's Grant Crowell interviews Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day," speaking on YouTube and video optimization at the Search Engine Strategies Chicago.