Topic - Online Video & Search Engine Strategies
Grant Crowell to Speak at SES Chicago 2009
You heard it here first! I’ll be speaking at the Search Engine Strategies conference on December 9th at the Hilton in downtown Chicago, on the panel, The Oprah Winfrey Litigation: What Affliate Marketers MUST Know.
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Monitoring Video Listings for Business – The Search Monitor
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites. The main question I wanted answered was: Is this a good tool for search marketers and reputation management professionals?
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
Right of Publicity – Most Overlooked Legal Issue with Online Video
While trademark and copyright has typically made up most of the discussion of legal issues around online marketing and video for business, many companies today are still completely unaware of another equally important issue – controlling your image and likeness in any video by someone else for whatever purpose . This is known as, the “right of publicity.”
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
Youtube, Web Video and SEO Reputation Management
You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
Daisy Whitney & ReelSEO at SES San Jose 2009
So, how cool is Daisy Whitney? Answer: Uber-cool. I asked Daisy Whitney of New Media Minute, if she could wrap up some of our coverage at the Search Engine Strategies San Jose 2009 conference and walla!
Without Video, Your Website will NOT Rank in the Future
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
What’s Your Online Video SEO Reputation Worth?
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
