Topic - Online Video & Search Engine Strategies
Optimizing Video Thumbnails for Google Universal Search
Watch and listen to this audio slidecast on how to optimize image thumbnails for your video content, as they appear in Google’s blended search results. This is my presentation from the “Images and Optimization” panel SES Chicago back in December. Here you’ll see how we at ReelSEO have been successful with getting quality image thumbnails of our own video content in Google’s blended search results, and tips for how you can do this yourself.
The New MultiMedia Search Age Has Arrived – SES Chicago
“The days of concentrating your web marketing efforts on a website alone are officially gone.”
Right out of the gate, it was clear that the 2009 Search Engine Strategy Conference in Chicago was going to contain a whirlwind of information about the world of blended search results. Or do you call them multi-media search results? Or do you lump them in with real-time results? Social results? It’s confusing, just like any emerging trend in the search arena would be.
Online Video in Affiliate Marketing – The Vast, Untapped Domain?
To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate Tip blog.
YouTube and Video Optimization: SES Chicago Preview
Listen to my interview with Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day,” who will be speaking on YouTube and video optimization at the Search Engine Strategies conference on December 7th, 2009, at the Hilton Hotel in downtown Chicago. Greg shares some special insights on how you can make the case to your company and clients on online video being crucial in today’s marketplace.
Podcast: Download
Grant Crowell to Speak at SES Chicago 2009
You heard it here first! I’ll be speaking at the Search Engine Strategies conference on December 9th at the Hilton in downtown Chicago, on the panel, The Oprah Winfrey Litigation: What Affliate Marketers MUST Know.
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Monitoring Video Listings for Business – The Search Monitor
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites. The main question I wanted answered was: Is this a good tool for search marketers and reputation management professionals?
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
Right of Publicity – Most Overlooked Legal Issue with Online Video
While trademark and copyright has typically made up most of the discussion of legal issues around online marketing and video for business, many companies today are still completely unaware of another equally important issue – controlling your image and likeness in any video by someone else for whatever purpose . This is known as, the “right of publicity.”
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
