SERPs Articles

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New Google Universal Search Video Thumbnail Tests

Ever since Google launched it's Universal Search initiative, we have seen them test various formats for the display of universal search results in the search results pages (SERPS).  We have shown a you few examples in the past of some testing that Google has done …

In Search of Online Video. The Case for Why Video SEO

Yesterday, I could not get out of my head a comment made by a panelist on the session, "Video Search Engine Optimization (VSEO)" at SES, namely Greg Jarboe.  Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through …

VSEO – Video Search Engine Optimization (VSEO) Session

http://www.reelseo.com/vseo-ses-2008/ Learn VSEO and Video Search Engine Optimization – Read for tips, tutorials, guidelines, and more information on Video SEO. Find out how to optimize video for online discovery for maximum visibility.

Is Google Universal Search Biased Towards YouTube?

The short answer is….   It certainly seems so!  There was a great post today from Sherwood Stranieri of SearchEngineLand titled, "Is Google Universal Search A Walled Garden?." The nice thing about this article is that the author takes a fairly objective approach, giving Google the …

Universal Search Strategy for Video Is Not Universal

The major search engines (in particular MSN, Yahoo, and Google) have taken different approaches with regard to the way in which they serve video search results in a universal search environment.  It is interesting to examine how universal search has changed and developed at each …

Successful Google SERP Video Thumbnail Experiment

Successful Google SERP Video Thumbnail Experiment

So, I have been trying a little experiment. I was wondering if I could figure out how to get a video thumbnail in the Google universal SERPS. What I could could then use a video of my logo to show a logo next to my …

How To Develop Backlinks To Your Videos – Video SEO Tips

As we point out in our top 15 Tips for Video SEO, inbound links (backlinks) to your videos are important for optimization within Google universal SERPS. This post will give you some ideas and tips as to how to develop backlinks to your videos. For …

Google SERPs Video Thumbnails – Not Just Youtube

Google SERPs Video Thumbnails   Not Just Youtube

Well, I am surprised that I have not seen anyone really talk about this much, however, there are quite a few sites other than Youtube which are successfully obtaining video thumbnails in the Google universal search results pages. Furthermore, it seems that there is really …

Mixpo Video Marketing for SMBs – Interview With Glenn Pingul

As you may not know, I have a wealth of experience both marketing and developing search marketing solutions for small and medium sized businesses, including solutions for local, organic, paid, social, and video search placement. From what I have seen, there are relatively few video …

Universal SERPS – Video Results Get Higher Clicks

At SES NY this year, one theme that dominated conversations and was clearly more of a focus this year than that of years past was that online video is powerful. In one panel, Steve Espinosa, Director of Product Dev. and Management for eLocal, told attendees, …

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