SERPs Articles

Video Snippets Continue to Dominate Google Universal Search Results

Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

Google Doesn't Like Likes: YouTube Adopting +1 Button Instead?

YouTube is about to join the fold of Google+ in a more tightly knit and cohesive way. No longer will you be able to simply Like a video, now you'll be giving it a +1 according to recent reports of a big switch over at the ...

Start The Year Off Right With Treepodia's Product Video Best Practice Guide For 2012

If you dabble at all in product videos for any reason, and you have a list of New Year's Resolutions, you should consider adding one more. I know, I know... you're already struggling to keep the ones you have. But this one's easy, I promise, ...

Google Previews Video Within Search Results - Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website ...

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative ...

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West convention in San Jose earlier this month. We shared some of our opinions and knowledge, made some new friends, and picked up a lot of great insight. ...

What SEO Experts Advise for Those Penalized By Google's Farmer Update

Mark's down at SMX San Jose this week, rubbing elbows with some of the SEO industry's top authorities, and the most-discussed topic or theme is easily the recent Google algorithm update. Most of the industry has taken to calling it the "Farmer Update," a nod ...

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips ...

Vimeo SEO: How To Get Embedded Vimeo Videos Into Google

As I mentioned previously, Google is pushing hard to let people know that video sitemaps are the way to go when looking to get video into Google's search results.  And I am happy to report to you that video sitemaps DO work for Vimeo videos.

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent ...

Google's Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, ...

Strange Google Search Results Spotted - Reminder To Add Video To Google Places

Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim.  The results are clearly part of a testing phase, as not all users are seeing the same thing.  But the changes are huge and ...

Site Speed Now Affects Your Website’s Rank On Google

For years Google has been telling us how to present our content in a way that helps them understand what our websites are about.  Now, they want us to do it faster. On Friday, Google announced something official that many in the SEO community were ...