second screen Articles

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The Second Screen Revolution: Do Advertisers Need To Worry?

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it’s interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.

The Week In Video: Popstar Cats, NFL And The First Vine Movie

The Week In Video: Popstar Cats, NFL And The First Vine Movie

As ever, it’s been a news packed week in the world of video. There’s the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.

10% Of Viewers Watch Online Video Via Mobile And Tablets [Study]

10% Of Viewers Watch Online Video Via Mobile And Tablets [Study]

The way we watch video is changing by quarter by quarter as the technology becomes more advanced and the devices become ever more affordable. 10% of all video watched online in Q1 2013 was done so via a smartphone or a tablet (or both) as viewers themselves become increasingly more mobile. Live video also proved to be a crowd pleaser.

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube’s break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.

Rising Second Screen Engagement For iPlayer, UK TV Ads

Rising Second Screen Engagement For iPlayer, UK TV Ads

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.

The Week In Video: Explain March Madness To Me Like I’m Five

The Week In Video: Explain March Madness To Me Like Im Five

We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it’s March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds…..

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing sounds odd but it’s a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.

Online Video Weekly News Round Up – CES 2013 Edition

Online Video Weekly News Round Up   CES 2013 Edition

It's CES week and the press releases already started pouring forth on Monday. Since I won't be at CES this week I'll just compile all the interesting ones into this news round up for you. Some interesting things in terms of integration and TV everywhere …

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