When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
According to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?
We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.
Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed.
WWE has announced the launch of the WWE Network, a 24/7 streaming resource for wrestling fans which will include reality shows, documentaries, behind the scenes footage and classic matches. There’s also a pay-per-view feature for events like Wrestlemania.
A busy week as usual in online video as Vimeo, Hulu and Vine appoint bug hitters to further develop their video features, Netflix looks towards cable set top integration, Machinima is on its way to the Xbox One and internet connected video devices take over the world.
33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.