second screen Articles

Rising Second Screen Engagement For iPlayer, UK TV Ads

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.

The Week In Video: Explain March Madness To Me Like I'm Five

We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it's March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds.....

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing sounds odd but it's a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.

Online Video Weekly News Round Up - CES 2013 Edition

It's CES week and the press releases already started pouring forth on Monday. Since I won't be at CES this week I'll just compile all the interesting ones into this news round up for you. Some interesting things in terms of integration and TV everywhere ...

Predictions for Video Commerce in 2013

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring. Here are some of my predictions for ...

Simultaneous Second Screen Experience Needs to be Open and Standardized

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it. Essentially, it's sending content to a TV and a ...

Weekly Online Video News Round Up - Winter's Coming Edition

So, winter's coming. It might not feel like it just yet...but it is. We had all best be prepared to face it head on. Actually, that reminds me I need to catch up on Game of Thrones again before Season 3 begins in March. Anyway, ...

Online Video Weekly News Round up - Turkey Day Edition

Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America. Meanwhile, I've gone and compiled the interesting news for the week so when you stumble out of ...

Cool New Fujitsu Technology Will Allow Video Screen to Beam Info to Mobile

OK, so remember when I was talking about second screen experience, and how there needed to be a way to be able to sync content from the TV to the second screen? No? Well, I was. Anyway, I said that it was probably being done based on ...

Streaming Media West 2012, A Quick Guide and Planner - Help Us Decide What to Report On

I have done it! I have convinced Mark to unchain me from the desk and get me to an upcoming show. The show is, obviously, Streaming Media West 2012 which will be held at the Hyatt Regency Century Plaza in L.A. October 30-31. Oh, Halloween in ...

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a ...

Weekly Online Video News Round Up - Football Edition!

Heck yeah! The leaves aren't falling but baseball is wrapping up (come on Brew Crew!) and now football has begun! So while you're drinking that early morning bloody mary, preparing for the big game, here's some news to keep you up to speed with the ...

Multi-Screen Becoming the Standard Instead of the Exception for Many Activities

Google just put out some fairly interesting research about how we've become a predominantly multi-screen society. It looks at how we surf, shop and consume media, including TV, across a variety of screens both sequentially (start on one screen, pause then finish on another) and ...

Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Following up on my previous article from the YuMe Connected TV White Paper which focused on advertising and ad-supported content, I also wanted to take a look at the content itself including what people are watching, when they watch it and, rather importantly, how they ...

Best Practices for Building User-Friendly Connected TV Applications

So I started doing some research to compile what I could on making apps for the connected TV platform. I tried to find all the API guides and docs I could find as well as some basic tips on creating a good user experience for ...