search results Articles

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

YouTube Searches Now Part of Google Trends

Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.

Try Out YouTube's Harlem Shake Easter Egg

The Harlem Shake isn't going anywhere soon, and while it's going strong, we might as well have as much fun with it as we can. And YouTube sure is, as they've added an Easter Egg to their search results when you type in "Do the Harlem Shake." It's a lighthearted, fun thing YouTube decided to add and brighten your day, even if in the slightest manner.

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTube's Search Results

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube's search functionality, there ...

Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, ...

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.  In the second part of the interview, we talk a ...

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key ...

YouTube Auto-Generated Channels Appearing Everywhere, Including YouTube Search Results

Nearly a year ago, YouTube rolled out their “auto-generated channels,” which are channels created to curate content based on relevant topics. Think of them as YouTube-created playlists. When they first appeared, auto-generated channels were strictly limited to the “Top YouTube Collections” tab and intended for ...