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Why are Google Showing Far Fewer Video Snippets in Search Results?

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails – i.e. disappearing from Universal Search results altogether? ReelSEO’s Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that’s right – the largest social media site. So, isn’t it time we stopped treating video sharing sites as if they are social outcasts?

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

Videos Show Up for 65% of Universal Search Results for U.S. Users, YouTube Dominates [Study]

When using Google, not every query will trigger Universal Search Results, but a new study from Searchmetrics, states that 85% of search queries in the U.S. do, with video content now appearing for around 65% of user queries. No surprise that 54% of those video results are for YouTube videos.

YouTube Keyword Research vs Google Keyword Research: There’s a Difference!

YouTube Keyword Research vs Google Keyword Research: Theres a Difference!

Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.

Digital Transformation: What Has it Got to Do With Online Video?

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world’s second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it’s more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

Google’s New SEO Changes Coming This Summer

Googles New SEO Changes Coming This Summer

Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure. There are a number of other black hat spamming techniques being addressed, but Google’s Matt Cutts explains it better than I do in a video Google released.

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creators Tip #74]

On this week’s Creator’s Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube’s annotations effectively to increase video views, subscribers, and rankings.

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More… [Reel Web #68]

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language …

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