script Articles

SCRIPT, a part of IBM’s Document Composition Facility or DCF, is a text markup language for IBM z/VM and z/OS systems. SCRIPT was developed for CP-67/CMS by Stuart Madnick at MIT, succeeding CTSS RUNOFF. The current version is called SCRIPT/VS.
SCRIPT is a procedural markup language. Inline commands called control words, indicated by a period in the first column of a logical line, describe the desired appearance of the formatted text.
IBM’s Generalized Markup Language ...

The Week’s Best Viral Videos & Marketing Lessons – Fireworks & Bloopers

The Weeks Best Viral Videos & Marketing Lessons   Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal …

Even Politicians Can Create Online Videos That Suck

Even Politicians Can Create Online Videos That Suck

My congressman, Representative Joe Walsh of Illinois, embarrasses me. His "Walsh to Obama: Quit Lying" YouTube video is painful to watch. Hey Joe, its one thing to be angry about raising the debt ceiling, but at least raise your audio quality – it totally sucks!

Dear Brands & Amateur Video Creators: Use The Freaking Captions

Dear Brands & Amateur Video Creators: Use The Freaking Captions

I wouldn't call what you're about to read a rant, really. I think you have to be angry to rant. And I'm not angry. But I'm doing some serious head-scratching at a very simple thing a lot of video creators are ignoring in their quest …

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to …

7 Tips for More Powerful Online Video Storytelling

As a television news reporter, I was pushed everyday to create a powerful story on a tight deadline, and to make that story 1:30 or less. Consulting firms spend millions researching audiences, and they know what makes a good story. Here are a few tips …

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