screencast Articles

A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration. The term screencast compares with the related term screenshot; whereas screenshot is a picture of a computer screen, a screencast is essentially a movie of the changes over time that a user sees on a computer screen, enhanced with audio narration.
In 2004, columnist Jon Udell invited readers of his blog to propose names for the emerging genre. Udell sele...

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

5 Effective Video Styles for Video Marketing [Creators Tip #93]

Now that we’ve covered the different types of video marketing, it’s time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It’s good to know what you’re getting into before you start.

Camtasia Studio 7 Video Editing & Screencasting Software Review

Camtasia Studio 7 Video Editing & Screencasting Software Review

Video is becoming such an important part of web content that we're seeing individuals and groups of all skill levels jumping into video creation and video marketing. So while Final Cut Pro or Adobe Premiere Pro may be dominant video editing software choices for professionals, …

How Microsoft Uses Video to Increase Employee Productivity

How Microsoft Uses Video to Increase Employee Productivity

Did you know that Microsoft has their own YouTube? No, I don't mean Bing Videos. I mean Academy Mobile. Never heard of it? Me neither, until I read this piece yesterday at Ragan.com. Academy Mobile is just like YouTube–users can upload videos, rate videos, comment …

Screencasting: Screencast Video Tips From TechSmith – Look To Hollywood

Screencasting: Screencast Video Tips From TechSmith   Look To Hollywood

Mark had the opportunity to speak with TechSmith's Chief Evangelist, Betsy Weber, during Blogworld last month.  TechSmith is the maker of the popular screencasting software, Camtasia, Snagit and Jing, so naturally their conversation turned to screencasting's place in the explosion of online video and as …

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