ScanScout Articles

ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer while also creating additional inventory for the publisher within and around their video conten...

Video - ScanScount CEO Discusses Online Video Consumers

Doug McFarland on Online Video Advertising with ScanScout Doug McFarland, CEO of ScanScout, compares the excitement around online video to the early days of television. But McFarland notes that in this new world, it's the users who are in control. Transcript: What online video has ...

Are Video Pre-Roll Ads A Thing of The Past? Comparing Video Ads

Comparing Video Ads: Why Pre roll advertising is a thing of past! The concept of video advertising is not new to the Internet, however for some time the new video revolution that has taken the Internet with a storm, coupled with the concept of user ...

Reuters Beta Video Search With Facial Recognition Technology

Have you heard about Viewdle?  A recent post on techcrunch reviewed this interesting video search technology company.  Viewdle was one of the companies that was selected to participate in the Techcrunch 40 Conference. So, it turns out that Reuters Video is now beta testing Viewdle's ...

Time Warner and ScanScout Announce A Strategic Investment for Video Advertising

ScanScout (www.scanscout.com), a company that specializes in offering unique contextual ad placement software for video advertising, announced a major deal today with Time Warner. Time Warner has made a strategic investment into the company.Rachel Lam, Sr. VP of Investments for Time Warner stated that the ...