ScanScout Articles

ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer while also creating additional inventory for the publisher within and around their video conten...

Brightcove Webcast - Maximizing Video Ad Revenue

I received an email about this upcoming webcast and thought I should share it with you all. Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers' adoption ...

August Video Watching Online Tops Everything Previous

Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don't be, just ...

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable ...

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Robust Live Streaming Video Platform for Professionals - Mogulus Pro

Mogulus allows producers to stream live, linear and pre-recorded internet television anywhere on the web via their player widget.  As of a recent announcement, they now offer two versions, the Free, ad-supported version and the Pro version. The Pro version was only recently announced and ...

thePlatform Now Offers The Largest Set of Options for Online Video Advertising

Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 ...

ScanScout + PointRoll = Total Video Ad Solution

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the ...

Combining Local Search With Video Advertising

Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and "things to do" directory and guide. In the interview, ...

ClipSyndicate Adds Overlay Ads With ScanScout

ClipSyndicate, a service of Critical Media, and ScanScout, Inc. today announced that ClipSyndicate has selected ScanScout as a partner to provide overlay ads in ClipSyndicate's network of vertical sites. ClipSyndicate has one of the largest video syndication networks on the Internet, with the ability to ...

ScanScout - Viral Distribution of Video Advertising

ScanScout, the leading network for brand-safe, relevant online video advertising, and Clearspring Technologies, the market leader in widget creation, syndication, tracking and monetization today announced a partnership that will enable simple viral distribution of video ads from the ScanScout Network into more than 25 leading ...

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