ScanScout Articles

ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer while also creating additional inventory for the publisher within and around their video conten...

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks …

Video Advertising Networks – A Reel List of Video Ad Networks

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show …

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total …

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream …

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

May 2010 Online Video Advertising Insights and Viewing Breakdown – ScanScout

Another month has come and gone and ScanScout has put out its report on the state of online video for May 2010. The report continues to provide some valuable information for those serving up videos as well as video advertising.

Things To Consider When Buying Online Video Advertising

Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment?   Watch this week's New Media Minute for best practices and …

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

comScore Says Brightroll Tops 97% Reach In May. Booya!

Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi…old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere…

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