Topic - Online Video & ScanScout
Brightcove Webcast – Maximizing Video Ad Revenue
I received an email about this upcoming webcast and thought I should share it with you all.
Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers’ adoption of broadband and the resulting changes in online content, capabilities and consumption are all contributing to this rapid growth.
August Video Watching Online Tops Everything Previous
Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don’t be, just keep reading.
July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable
July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Robust Live Streaming Video Platform for Professionals – Mogulus Pro
Mogulus allows producers to stream live, linear and pre-recorded internet television anywhere on the web via their player widget. As of a recent announcement, they now offer two versions, the Free, ad-supported version and the Pro version.
thePlatform Now Offers the Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry’s largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.
ScanScout + PointRoll = Total Video Ad Solution
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ScanScout are extending their leadership positions in the delivery of scalable, non-intrusive video advertising online through highly interactive formats.
Combining Local Search with Video Advertising
Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and “things to do” directory and guide.
ClipSyndicate Adds Overlay Ads with ScanScout
ClipSyndicate, a service of Critical Media, and ScanScout, Inc. today announced that ClipSyndicate has selected ScanScout as a partner to provide overlay ads in ClipSyndicate’s network of vertical sites.
ScanScout – Viral Distribution of Video Advertising
ScanScout, the leading network for brand-safe, relevant online video advertising, and Clearspring Technologies, the market leader in widget creation, syndication, tracking and monetization today announced a partnership that will enable simple viral distribution of video ads from the ScanScout Network into more than 25 leading social media platforms.
Video – ScanScount CEO discusses online video consumers
Doug McFarland on Online Video Advertising with ScanScout
Doug McFarland, CEO of ScanScout, compares the excitement around online video to the early days of television. But McFarland notes that in this new world, it’s the users who are in control.
Are Video Pre-Roll Ads a Thing of the Past? Comparing Video Ads
Comparing Video Ads: Why Pre roll advertising is a thing of past!
The concept of video advertising is not new to the Internet, however for some time the new video revolution that has taken the Internet with a storm, coupled with the concept of user generated content has led to the video ads gaining the spot they deserve on the center stage of Internet advertising.
