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Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according ...

List of Connected TV Video Advertising Networks, Services, and Offerings

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...

MPEG DASH Gains Industry Support As "Streaming Media Standard"

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, ...

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now ...

The Week's Best Viral Videos & Video Marketing Lessons - GoPro Edition

The Weeks Best Viral Videos & Video Marketing Lessons   GoPro Edition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the ...

Preview of Google TV Hardware Partners at CES 2012

Preview of Google TV Hardware Partners at CES 2012

So I will be away at CES next week (if you are going, drop me an email to meet up) and I have been putting some predictions together on what would be shown and one of those was an explosion of new species in the ...

Top 20 Online Video Ads Of 2011 According To Shares

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were ...

Lenovo LeTV To Be LeConnected To LeInternet

Lenovo LeTV To Be LeConnected To LeInternet

I think that we can now officially claim the time of the connected TV is upon us. Even Lenovo is now getting into it. I guess they weren't satisfied with simply passing Dell as second largest PC maker now they want to start busting in ...

The Weekly Online Video News Round Up - Thanksgiving Edition

The Weekly Online Video News Round Up   Thanksgiving Edition

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

Samsung Google TV Devices Are On The Way

Samsung Google TV Devices Are On The Way

Wha?! Really?! Those sneaky so-and-so's! You might all recall me being a proponent of Samsung because of the way they've been handling their three screen strategy but now, they've outdone even my expectations. They just announced that they're in final talks to produce Samsung Google ...

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