Roku Articles

Roku (pronounced “roh koo”) is an American, privately held, consumer electronics company that sells home digital media products. The company is based in Saratoga, California. Roku manufactures a variety of digital media receivers that allow customers to access internet streamed video or audio services through televisions. This includes subscription-based services as well as services that are available through the receiver free of charge.
The company was founded in October 20...

68% of U.S. Viewers Choose YouTube to Watch Online Video

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.

Relax, YouTube Cat Videos Now Available on Most Roku Devices

Relax, YouTube Cat Videos Now Available on Most Roku Devices

Owners of the Roku 3 have been able to access an official YouTube channel since December, but now the company has rolled out the app to pretty much all of its other devices, including the new Streaming Stick. It’s a very welcome, if long overdue, feature for many viewers.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

Google’s Android TV May Be Joining the Race to Take Over Your Living Room

Googles Android TV May Be Joining the Race to Take Over Your Living Room

Because there aren’t enough set-top boxes on the market already, Google is reported to have its own new version in the works, just a few years after Google TV failed to gain much traction with consumers. Hot on the heels of Amazon Fire TV, Google’s Android TV is said to be already in development.

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?

Low Cost OTT Throw Down – Roku Stick Enters Ring

Low Cost OTT Throw Down   Roku Stick Enters Ring

The low cost OTT throw down is heating up as Roku re-introduces a stick in hopes to keep people away from Chromecast, or more accurately, to reach those who don’t want to navigate with their phone but want a more traditional remote control for their TV content. So will others enter the fray soon? By year end will we see a slew of low cost OTT options?

73% of TV Everywhere Views on Mobile Devices [Report]

73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.

The Day In Online Video News And Views 10th January 2014

The Day In Online Video News And Views 10th January 2014

Aereo is finally getting its day in court, the Supreme Court no less, in the battle to keep its service live, and YouTube and DreamWorks team up for a new daily variety series. More on these and other stories of the past few days in online video from ReelSEO.

The Day In Online Video News And Views 6th January 2014

The Day In Online Video News And Views 6th January 2014

Roku is pre-loading their technology into TV sets, Netflix is testing out new subscription plans and Google wants to make YouTube inescapable by putting it in your car. More on these and other stories of the last few days in online video from ReelSEO.

The Day In Online Video News And Views 17th December 2013

The Day In Online Video News And Views 17th December 2013

YouTube is coming to Roku after three years of wrangling and Glass owners get more features including the ability to send and receive Hangouts and upload videos to YouTube. More on these and other stories of the last few days in online video and cable from ReelSEO.

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